Educational Resources

White papers, guides and other online resources from industry thought-leaders in product design and development, crowdfunding and ecommerce marketing.


Educational Resources for Product Development, Crowdfunding and Ecommerce Marketing


If you’re looking for helpful information that addresses some of the most common questions and challenges crowdfunding campaign creators and consumer product companies face, browse through our guides and other online resources.

We’ve taken our experience with hundreds of crowdfunding projects and ecommerce marketing campaigns to create tools designed to equip you with what you need to know to successfully create, market and sell your product.

  • How to Prepare Your Ecommerce Business for Launch

    In this comprehensive guide, we detail the steps needed to take your ecommerce business from successful crowdfunding campaign to launch.

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  • How Many Email Addresses Do You Need Before You Launch

    Collecting Leads For Crowdfunding: How Many Email Addresses Do You Need Before You Launch, and How Do You Use Them? In this guide, we’ll cover: How to determine how many email addresses you should collect before launching a crowdfunding project What to …

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  • Crowdfunding to Ecommerce Roadmap

    Your Roadmap from Successful Crowdfunding Business To Lucrative Ecommerce Business Crowdfunding Success Congrats! Your latest crowdfunding project has been a huge success, but the work doesn’t stop with the end of a campaign. There are a few extremely …

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  • Everything You Need to Know About Writing an Amazon Product Listing

    This guide will help you sell your products on Amazon by focusing in on how to understand Amazon’s algorithm, how to conduct keyword research and how to write a competitive product listing, followed by an in-depth checklist that will ensure you’ve followed all the necessary steps before you start selling on Amazon.

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  • Selling On Amazon 101

    Selling On Amazon 101 Introduction Selling a product on Amazon takes a lot more than creating a profile, posting product information online and shipping the product to a customer. While Amazon, one of the world’s top online retail giants, provides a co …

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  • Guide: Why You Should Sell On Amazon & Everything You Need To Know Before You Get Started

    If you’re running an ecommerce business or selling products online, the fact of the matter is, you also need to consider selling on the online retail giant, Amazon. This guide outlines the pros and cons of selling on Amazon, as well as what you’ll need to consider when determining if Amazon is the right fit for you.

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  • Guide: How to Prepare Your Product for a Crowdfunding Campaign

    In this concise, comprehensive guide, we show how we evaluate if a product is a good fit for crowdfunding and the process to get it ready for launch.

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  • Ecommerce Guide: Getting Ready for the Holidays

    Everyone who works in retail or ecommerce knows one fact to be true – holiday sales are critical to the health of a business. Our guide outlines how to market your business during the holidays to increases sales so that you finish the year strong.

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  • Guide: How To Raise $1 Million Through Crowdfunding

    We’ve spent months talking to the top project creators around the world, learning the absolute best tips from the people who transformed an idea into a million dollar crowdfunding project.

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  • Guide: Common Ecommerce Marketing Pitfalls and How to Avoid Them

    In this short but comprehensive guide, we detail the most common ecommerce marketing pitfalls we see, and what good marketers can do to avoid them.

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  • Equity Crowdfunding & THE JOBS Act: A Presentation by Kendall Almerico

    Meet Kendall Almerico, one of the country’s leading crowdfunding and JOBS Act attorneys, and learn more about equity crowdfunding.

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