Your Roadmap from Successful Crowdfunding Business
To Lucrative Ecommerce Business
Crowdfunding Success
Congrats! Your latest crowdfunding project has been a huge success, but the work doesn’t stop with the end of a campaign. There are a few extremely important hurdles you need to overcome, oftentimes simultaneously, before turning your crowdfunding project into a lucrative and lasting ecommerce business. Fortunately, Enventys Partners is able to help you every step of the way.
(Estimated time – six months to one year)
If You Start With Post-Crowdfunding Marketing:
Post-Crowdfunding Marketing
One of the biggest mistakes crowdfunding project creators make after a successful campaign is not maintaining their momentum. Post-crowdfunding marketing is a great way to keep your current backers excited and to help gain new brand supporters.
As your crowdfunding campaign comes to an end and you’re preparing to ship to backers, you need to:
Prepare your Kickstarter or Indiegogo page to launch immediately after your crowdfunding campaign ends so you can continue raising funds.
Build a landing page or microsite before your full website is ready to start collecting email addresses and pre-orders.
Create content marketing materials and deliver through a communication calendar to nurture your audience.
Strategize a paid media plan that converts and builds brand awareness.
Develop a listing page on Amazon to tap into their established pool of customers.
Ship To Backers
Launch Website
Now is when you should execute your ecommerce launch strategies and tap into your post-crowdfunding backer community to let them know where they can continue to support your business and buy your products.
If You Go Directly From Crowdfunding To Ecommerce:
Ecommerce Development
Ecommerce marketing experts can help build upon the foundation your crowdfunding success created.
To build your ecommerce presence after crowdfunding, you will need to:
Select your ecommerce platform - Shopify, WordPress, Amazon, etc.
Finalize and determine your brand guidelines
Tease the launch of your new website and online presence
Determine your future manufacturing, fulfillment and warehousing needs
Build your website
Enable your site for orders
Create a content, email and paid media launch strategy
Launch Website
Now is when you should execute your ecommerce launch strategies and tap into your post-crowdfunding backer community to let them know where they can continue to support your business and buy your products.
Ecommerce Marketing Prosperity
We say “end” but you’re really just getting started. Now that you’ve catapulted your successful crowdfunding project into a profitable ecommerce business, you’ll need to implement long-term ecommerce strategies that will help your business continue to grow.
Crowdfunding Success
Congrats! Your latest crowdfunding project has been a huge success, but the work doesn’t stop with the end of a campaign. There are a few extremely important hurdles you need to overcome, oftentimes simultaneously, before turning your crowdfunding project into a lucrative and lasting ecommerce business. Fortunately, Enventys Partners is able to help you every step of the way.
(Estimated time – six months to one year)
Post-Crowdfunding Marketing
One of the biggest mistakes crowdfunding project creators make after a successful campaign is not maintaining their momentum. Post-crowdfunding marketing is a great way to keep your current backers excited and to help gain new brand supporters.
As your crowdfunding campaign comes to an end and you’re preparing to ship to backers, you need to:
Prepare your Kickstarter or Indiegogo page to launch immediately after your crowdfunding campaign ends so you can continue raising funds.
Build a landing page or microsite before your full website is ready to start collecting email addresses and pre-orders.
Create content marketing materials and deliver through a communication calendar to nurture your audience.
Strategize a paid media plan that converts and builds brand awareness.
Develop a listing page on Amazon to tap into their established pool of customers.
Ecommerce Development
Ecommerce marketing experts can help build upon the foundation your crowdfunding success created.
To build your ecommerce presence after crowdfunding, you will need to:
Select your ecommerce platform - Shopify, WordPress, Amazon, etc.
Finalize and determine your brand guidelines
Tease the launch of your new website and online presence
Determine your future manufacturing, fulfillment and warehousing needs
Build your website
Enable your site for orders
Create a content, email and paid media launch strategy
Ship To Backers
Launch Website
Now is when you should execute your ecommerce launch strategies and tap into your post-crowdfunding backer community to let them know where they can continue to support your business and buy your products.
Ecommerce Marketing Prosperity
We say “end” but you’re really just getting started. Now that you’ve catapulted your successful crowdfunding project into a profitable ecommerce business, you’ll need to implement long-term ecommerce strategies that will help your business continue to grow.
This includes implementing tactics like:
- Perform constant website and landing page testing and development
- Strategize for and develop email marketing campaigns
- Implement paid media strategies
- Develop content and social media marketing campaigns
- Plan for holiday and sales campaigns
- Activate audience listening tools to understand how to continue to grow your brand
Website Management
- Perform constant UX testing and optimization
- Conduct site security and management
- Ensure proper hosting and site maintenance milestones are in place
Email Marketing
- Develop abandoned cart strategies
- Create automated email strategies
- Send monthly or weekly newsletters
- Prepare for sales and promotional emails
- Create a plan for lead nurturing
- Implement routine campaign testing
Holiday and Sales Campaigns
- Understand your budget and sales margins
- Build landing pages needed for sale or promotion
- Develop a content strategy
- Create an email strategy
- Implement paid media strategies
Paid Media (Facebook, Instagram, Google, Bing, Etc.)
- Create custom audiences
- Develop campaign strategies and designs
- Initiate sales campaigns
- Understand how to maximize your budget
- Build lead generation and retargeting campaigns
- Enable behavior monitoring for best results
Content and Social Media
- Perform keyword research and implement SEO tactics
- Conduct research for brand positioning
- Develop a quarterly, bi-annual and annual content strategy
- Write content that supports your overall strategy
- Perform outreach for link-building campaigns
- Create assets as needed
- Manage social media accounts daily
- Provide responsive customer service funnels
- Implement audience listening tools to ensure your brand direction