Equity Crowdfunding

We help startups generate press coverage, create brand recognition and amass an audience of potential accredited and unaccredited investors through equity crowdfunding.

Ensure A Successful Equity Crowdfunding Campaign With Our Expertise


Enventys Partners is uniquely positioned as an equity crowdfunding leader who sets out to help you reap the benefits of equity crowdfunding. We’ve managed a variety of equity campaigns that range from groundbreaking medical technology to new payment processing companies for small businesses, helped launch hundreds of companies and have connections within the industry that make us the perfect choice for managing and marketing your equity crowdfunding campaign. When you choose equity-based crowdfunding with us, our objectives extend far beyond just raising the full goal from investors. We set out to build brand recognition and awareness in order to grow the list of potential accredited and unaccredited investors, increase online mentions of your business by generating press coverage, and build an online audience of investors that can be carried beyond the campaign. Bottom line: our mission is not just to help you raise equity for your next business, but to help you create a foundation and build relationships that you can rely on for years to come.

Discovery and Strategy


When you work with Enventys Partners, you become a part of our equity crowdfunding team. We take the time to work with you through a series of meetings, asset consultations and strategy sessions to fully understand your business goals and how best to market your startup to investors. If you are in need of videography and photography consultation, whether you need feedback on your current assets or you need us to create your assets, we are able to do that as well.

Seeking Investors


When it comes to the benefits of attracting investors for an equity crowdfunding campaign, it all boils down to credibility for investors. Our team not only helps you identify the ideal investor, we also help you determine the best platform for your equity crowdfunding needs and make it easy for investors to find your project through our various strategies.

Pitch Deck Creation


To attract the ideal investor for your equity crowdfunding campaign, a well-designed pitch deck is crucial. Our team helps you create and design pitch deck content that will explain your business plan and demonstrate to investors how you will make them money in the long run.

Facebook Advertising


Facebook Ads are one of the fastest and most effective ways to reach your current and potential investors, and when it comes to the success of your equity crowdfunding campaign, there’s no time to waste. Our Facebook Ads team has the tools to drive the right traffic with the greatest potential to result in new investors.

Email Marketing


Email Marketing is just one of the many ways we help maintain the conversation between you and your investors. Whether we’re sending out updates or keeping investors in the loop on the success of your campaign, we utilize proven email marketing strategies to keep your subscribers informed and excited about your startup.

Campaign Copywriting and Strategy


Your copy, graphics and overall aesthetic of your equity crowdfunding page are crucial when it comes to your equity crowdfunding page and conveying your story to potential investors. Through years of experience identifying and reaching audiences to help launch new companies, we understand what it takes to properly communicate your startup and mission to potential investors.

Public Relations


When it comes to public relations, reputations matter. That’s why our public relations team works diligently to maintain quality relationships with journalists. Through our highly-targeted media lists and public relations strategies, our team makes sure your startup gets the exposure it deserves.

Social Media


When it comes to public relations, reputations matter. That’s why our public relations team works diligently to maintain quality relationships with journalists. Through our highly-targeted media lists and public relations strategies, our team makes sure your startup gets the exposure it deserves.

Recent Articles from Our Blog

Learn more about product development, crowdfunding and ecommerce marketing from the expert team at Enventys Partners.

How to Use Laser Cutting For Product Development

How to Use Laser Cutting For Product Development


Product Development

Enventys Partners’ Jeremy Losaw collaborated with Wily Design to create a full-scale cardboard Model T for the End 2 End: Tech Symposium event in Charlotte, NC. Learn how laser cutting methods impacted their build as well as how other methods can speed up the product development process.

Sometimes, a challenge is so irresistible, you just have to take it on, even if there is no higher purpose than for some simple fun. Just such a challenge crossed my desk earlier this year when my friend, Eric Gorman, founder of Wily Design in Charlotte, NC invited me to help him build an awesome demo for a tech symposium in Charlotte. The event, called End-to-End, was being held at Camp North End, which is on the grounds of a former Model T factory. To pay homage to that history, we decided to bring the Model T back to life, but with a twist. We wanted to use rapid prototyping technology to build the car, so we decided to make a life-size replica made from laser-cut cardboard. We used the Epilog laser at the Enventys Partners shop to cut the more than 1000 pieces before assembling them with over a gallon of 3M Super 77 adhesive. With help from my interns, Rick Fu and Milan Tomin, we assembled the car in about a week. I finished it off with a couple of Arduino MKR1000 microcontrollers to drive the LED headlights. It was the hit of the symposium and one of the neatest prototypes I have ever had the pleasure to work on.

laser cutting for product development

Enventys Partners collaborated with Wily Design to create this full-scale cardboard Model T for the End 2 End tech symposium.

Laser Cutting Methods for Product Development

Laser cutting was crucial to being able to build the Model T and is an indispensable tool in the Enventys Partners shop. It is versatile, easy to use and allows designers and engineers to make prototypes very quickly. The following are some of my favorite ways to use laser cutters to make great prototypes.

Tongue and Groove

Most laser cutters are built to handle sheets of material, so you cannot directly build 3-dimensional prototypes with them. However, by designing parts with a tongue and groove on the edges, multidimensional parts can be made. To do this, the part is drawn as a series of flat parts and crenellations are added at the end. After the parts are cut they can be glued together to form the desired shape. This takes advantage of the speed of the laser to build parts in minutes that would otherwise take hours on a 3D printer.

tongue and groove laser cutting

This drawer was made by Patrick Bailey, one of the Enventys Partners engineers, with the tongue and groove technique.

Making Curves

While some flat materials are thin enough to bend into curves, some are too brittle and thick for this to work well. However, with clever design, flat parts can be made to form pleasing curves. By adding strategically placed cutouts to the flat pieces the structure is weakened and can be flexed into a curve. Combined with the tongue and groove technique, aesthetically pleasing prototypes can be created with this simple technique.

making curves with laser cutting

This cardboard part was cut with a pattern that would allow it to easily bend around a corner instead of a crease.

Material Stacking

Laser-cut material stacked together can be used to create fully solid 3D prototypes. The best way to do this is to split the CAD model into layers that are as thick as the cut material, cut each two-dimensional layer on the laser and bond them together. This is the technique I used to build the cardboard Model T. This gives a layered look that is reminiscent of the layers of a 3D print but is fully solid. The parts can be left as is or can be filled with glue or Bondo to smooth the regions between layers. This a good technique to build thermoforming molds to make thin plastic parts, too.

Creating the layers in CAD can be time consuming, especially for a large model with thin layers. Fortunately, Autodesk has Slicer, a free program that makes the layers automatically and even creates the cut files. Slicer also can add numbers to each part to identify each piece in the assembly order, and it can add holes for dowel pins to make the assembly easy to build and more sturdy. This software was crucial to the success of my Model T build and is highly recommended for anyone who wants to try this technique.

material stacking with laser cutting

I used a laser scan file to create this bust of Lincoln from laser cut acrylic sheets. It is shown here at the Chesterwood Museum, which was the former studio and home of the sculptor of the Lincoln Memorial, Daniel Chester French.

Reverse Side Etching

In addition to cutting, laser cutters can be used to etch material. This is where the laser uses a faster traverse speed and lower power to selectively burn the material to create an image. The burned surface of the image creates a nice contrast between it and the raw material.

One of the most often used applications for this technique is for making LED lighted signs with clear acrylic panels. LEDs are directed towards the etched area, and everywhere the material is etched will glow to form the desired image or logo. To give these pieces a finished look, it is best to etch the image on the backside of the clear acrylic which leaves the front of the sign smooth. The trick to making this technique work is understanding that the art for the sign needs to mirrored on the vertical axis. It will look upside down during the etch, but will read correctly once flipped over.

reverse side etching with laser cutting

These Product Hype and Kickstarter signs were made for the Enventys Partners booth at CES 2019. Reverse etching was used during the build.

Pattern Etching

While there are some laser cutting machines that will cut metal, most hobbyists or intermediate-grade lasers will not. However, you can still use them to help make metal parts. Most lasers will be able to etch through anodized coating, which erases the color of the anodizing and leaves the metal color to create your design. Lasers can also etch away layout fluid (sometimes called bluing dye due to its blue color.) A technique we use from time-to-time requires coating a piece of metal with layout fluid, then etching a cut pattern in the dyed areas. We can then follow the etched lines with a saw or grinder to cut the metal to the desired shape.

 

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Consider the Innovator: What Books Can Teach Us About Innovation

Consider the Innovator: What Books Can Teach Us About Innovation


Product Development

Books from non-technical authors can be food for the soul and provide a different context in which to weigh our ideas. Not to mention they can offer us some fruitful nuggets as to how we should approach product development. Here are some of our favorite authors and what their work can teach us about innovation.

It is June and summer is fully upon us. The days are impossibly long, kids are out of school, and the pace of life seems to tick down just a notch. It is a time of rest, relaxation and a time to get caught up on some reading. Whether sitting by a pool, in the car on a road trip, or on the back porch taking in the extended hours of sun, a book is my best friend this time of year. Of course, being an engineer, I enjoy reading about technical subjects, but I also love a good novel or essay. One of my favorite moments of the year is driving back to my parents house and perusing my mom’s bookshelves for some new friends. She has many books from the 60s, 70s, and 80s and some of my favorites come from this era, and the feel and smell of books published closer to their original release date somehow have a way of heightening the experience.

Beach zero, books 1.

On the surface, literature may not seem to offer much to the inventor mind, but I do not find that the be accurate. Books from non-technical authors can be food for the soul and provide a different context in which to weigh our ideas. Not to mention they can offer us some fruitful nuggets as to how we should approach product development. Here are some of my favorite authors and what their work can teach us about innovation.

My daughter, Harper, perusing a book at the Shaker Mill Books in West Stockbridge, MA.

Phillip Roth

Phillip Roth is widely regarded as one of the great novelists of the last half century. His career spanned decades and he published more than 30 books. Portnoy’s Complaint and American Pastoral are two of his most well known works from his innovative and divisive career. His novels are often autobiographical and his candid writing about adult themes has split opinions about his work. An obvious lesson to be learned from his career, is that it can take a long time for your work to gain popularity. Despite his critically acclaimed writing, he struggled to parlay this into film success. From 1959-2003 only two of his books (Goodbye Columbus and Portnoy’s Complaint) had been produced for the big screen. Time and time again we hear stories of the inventors struggle and the years it can take for a product to find its audience and be a hit. Roth’s meager silver screen success is a perfect example.

While his books are immersive and mesmerizing, it is his 2006  interview with Terry Gross from NPR’s Fresh Air that provides a great nugget we can bring back to prototyping. When Gross asks Roth about whether the storylines in his books are mapped out before he writes, he responds, “I don’t know anything in the beginning, which makes it great fun to write, you know? You don’t know anything. You don’t even know how to write. So you begin every book as an amateur and as a dummy. And in the writing, you discover the book…Each and every sentence is a revelation.” Roth, by all measures a master of his craft, essentially prototypes each book. It is the same way an inventor uses a rough idea to develop a higher concept, slowly learning things about the technology and refining the product. Each prototype provides a revelation and brings the product one step closer to production just as every sentence does for Roth.

David Foster Wallace

Pulitzer Prize nominated David Foster Wallace wrote a mixture of novels and essays. His most popular and lengthy work is the novel Infinite Jest which clocks in at 1079 pages. However, the majority of his work was as an essayist and columnist for publications like The New Yorker, GQ, and Harper’s Magazine. While I have yet to make it through Infinite Jest (I tried once about 9 years ago, the task complicated by trying to read a 4 inch thick book while exercising on an elliptical machine at the gym), I have thoroughly enjoyed his collections of essays Consider the Lobster and A Supposedly Fun Thing I’ll Never Do Again.

I had a “meta moment” with David Foster Wallace, as I started reading his first essay in Consider the Lobster  called “Big Red Son” which is about the 1998 CES show while on a plane to Las Vegas… for CES! The piece details his experience at the adult film tradeshow, which used to be a subsection of CES before it grew to be its own event. While most of the essay is “NSFW”, it was nostalgic and campy to hear his descriptions of new product launches from that year like “Personal Java 1.0” and “The First Ever Full Text Message Pager in a Wristwatch.”

By far my favorite of his essays is “A Supposedly Fun Thing I’ll Never Do Again.” ASFTINDA (in the spirit of his writing) is a largely critical analysis of his time aboard a seven-night cruise on a ship he nicknames the SS Nadir. “I have heard upscale citizens ask…whether snorkeling necessitates getting wet, whether the skeet shooting will be held outside…, and what time the Midnight Buffet is,” aptly sums up his experience living amongst his fellow cruisers.

The most helpful insight from this work for product developers is when he discusses the advertising brochures on the boat. He describes how they are not merely a factual description of the cruise and its services. They create an immersive and emotional moment for its intended audience that draws them into the experience. “In regular advertising..the purchase is prerequisite to the fantasy…In the cruise brochure’s ads, you are excused from doing the work of constructing the fantasy. The ads do it for you,” notes Foster Wallace. Product developers spend lots of time building prototypes and obsessing over the minutiae of the functionality of their designs. However, it may lead to more commercial success if our inventions, and the features they have, are tuned to fit within the fantasy of how the potential customer will use them.

Read a book so you don’t end up like this guy.

Chuck Klosterman

I became obsessed with Klosterman’s work after reading his essay collection Sex, Drugs, and Cocoa Puffs. This book is a delight for Gen X-ers as it features chapters on the reality show “The Real World”, teen sitcom “Saved by the Bell”, and an essay on why the movie “Starwars” is overrated. However, insights that can be applied to product development are found in two of his other books.

But What if We’re Wrong is a series of essays that encourages us to view our present life as it were the distant past. Its central argument is that it is impossible to tell what the future will think of present day art, music, culture, and science. Klosterman cites the novel Moby Dick as a prime example. When Moby Dick was released in mid 19th-century, it came out to mixed reviews. Sales flopped and author Melville’s life takes a turn for the worse. Fast Forward to the present day and Moby Dick is largely considered a literary classic. The two take-aways for the product developer are that bad reviews do not necessarily mean a product is bad, it may just be ahead of its time. It is also powerful to consider that at any moment in time, you could be very wrong about your present day thinking. Considering how a product may fail in the future (sometimes called “future-proofing”) is something that professional product developers are constantly thinking about during the development cycle to make sure the product has maximum longevity.

Klosterman reminds us just how long it can take technology to mature in his book Eating the Dinosaur. In the essay titled “Going Nowhere and Getting There Never”,  he explores the automobile’s place in American culture. In the essay he reminds us how even though the automobile has been around for over a century, it is still really new tech whose real capabilities may not reveal themselves for many more years. “From a historical perspective, we’re still figuring out what cars are supposed to be – I mean, boats have existed for forty thousand years, but nobody managed to consistently sail anywhere distant until the Middle Ages. If you look at a Model T and a Lexus LS, there are far more similarities than differences.” A sobering thought that even an impactful product we develop in our lifetime may not fully reach its potential until well after we are dead. Yet it is also exciting to imagine how far each generation of designers may push technology forward in new and innovative ways.

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How to Accrue Repeat Customers on Amazon

How to Accrue Repeat Customers on Amazon


Ecommerce

One of the more elusive accomplishments when it comes to selling on Amazon revolves around earning repeat customers. From understanding how to attract recurring customers, to accurately measuring the efficacy of your Amazon marketing efforts, attracting these high-quality customers is an aspect of selling on Amazon that is still shrouded in mystery for a few reasons.

To make reordering easier for customers, Amazon provides a “Buy it Again” option under each customer’s account that sends them back to the listing of what they originally purchased. While that can be helpful for the customer (and beneficial if you’re the Amazon seller), Amazon will still show the customer other, cheaper options if they become available, which could prevent your customer from purchasing from you more than once.

Amazon has not shared detailed information regarding their product ranking algorithm, which influences customer purchasing decisions, and they also offer Amazon sellers very limited customer data on their dashboard, including customer emails. Ultimately, Amazon sees customers as their customers, not the sellers’.

So, as an Amazon seller, how do you successfully build brand loyalty and accrue repeat customers on Amazon?

Track and Organize Your Amazon Data

When you sign up to sell on Amazon, you register either as an Individual seller or a Professional seller. The account type you choose determines the data available to you as a seller. First things first, you should do everything you can to ensure that you’re maintaining your listing. This includes managing Amazon reviews and ensuring you have a high rating, earning the Buy Box, making sure your Amazon listing accurately markets your product and more. Following these best practices will help keep your listing strong and, likely, in front of the right customers.

While many of Amazon’s reports are encoded, sellers have reported success on forums by creating their own pivot tables with the data that Amazon provides on certain order reports like order information, shipping and payments. With this information, you will notice trends, how many times certain customers order from you and more. FBA (Fulfillment By Amazon) can do the same with an Amazon-Fulfilled Shipments Report. While you won’t receive customer’s email addresses, you will be able to identify trends that could influence future product and marketing decisions.

Create a High-Quality Experience

From packaging to the product itself, creating a high-quality experience is key. If your product isn’t “flashy,” you can still grab your customers’ attention through your packaging and inserts. Keeping Amazon requirements in mind, consider the colors and imagery related to your brand, as well as the contents of the package. How do you want your customers to feel when they interact with your product and packaging? Do you want to excite them? Consider a bright, complementary color scheme. Do you want them to feel calm and relaxed? Consider a light, pastel palette. Evoking the proper emotions from your customers through your packaging helps unify your brand and enhance the customer experience, resulting in brand loyalty and repeat purchases.

Set Up Emails and Solicit Reviews

When it comes to securing reviews, best practices suggest utilizing a third-party review platform or Amazon review software. Platforms like Feedback Genius or Jump Send are great ways to personalize and manage your review requests. This shows customers that you care about their opinion, which could result in an overall positive customer experience.

At the end of the day, positive Amazon reviews are important because they improve your listing’s rank, encourage buyers who are on the fence to purchase from you and provide social proof. Users often make purchasing decisions based on others’ product reviews and feedback, which supports the cycle of attracting customers and creating positive experiences that will make them want to come back to your listing for additional purchases.

Build Your Own Audience and Digital Presence Outside of Amazon

As we stated earlier, Amazon’s algorithm is built to promote and sell the highest-converting products at that moment, which may not always be your product. Additionally, collecting customers’ contact information for incubation and re-engagement is nearly impossible. However, there are a few ways to work with what you have by building your own digital presence outside of Amazon.

Before you start shipping your product, make sure you have launched a website, or at least a microsite, with more information about your product as well as a lead generation form. You should also create social media channels if you have enough assets and it’s a good fit for your audience. Use your product packaging to provide your audience with more information about where they can learn more about you or follow you online. From here they will likely sign up for emails, follow you on social and more. Once this happens, you can notify them of upcoming sales or new product launches.

As you can see, a lot is required to ensure you’re gaining repeat customers on Amazon. If you need help, we’re the experts! Get in touch today to learn more about how we can help you sell your product on Amazon.

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