Equity Crowdfunding

We help startups generate press coverage, create brand recognition and amass an audience of potential accredited and unaccredited investors through equity crowdfunding.

Ensure A Successful Equity Crowdfunding Campaign With Our Expertise


Enventys Partners is uniquely positioned as an equity crowdfunding leader who sets out to help you reap the benefits of equity crowdfunding. We’ve managed a variety of equity campaigns that range from groundbreaking medical technology to new payment processing companies for small businesses, helped launch hundreds of companies and have connections within the industry that make us the perfect choice for managing and marketing your equity crowdfunding campaign. When you choose equity-based crowdfunding with us, our objectives extend far beyond just raising the full goal from investors. We set out to build brand recognition and awareness in order to grow the list of potential accredited and unaccredited investors, increase online mentions of your business by generating press coverage, and build an online audience of investors that can be carried beyond the campaign. Bottom line: our mission is not just to help you raise equity for your next business, but to help you create a foundation and build relationships that you can rely on for years to come.

Discovery and Strategy


When you work with Enventys Partners, you become a part of our equity crowdfunding team. We take the time to work with you through a series of meetings, asset consultations and strategy sessions to fully understand your business goals and how best to market your startup to investors. If you are in need of videography and photography consultation, whether you need feedback on your current assets or you need us to create your assets, we are able to do that as well.

Seeking Investors


When it comes to the benefits of attracting investors for an equity crowdfunding campaign, it all boils down to credibility for investors. Our team not only helps you identify the ideal investor, we also help you determine the best platform for your equity crowdfunding needs and make it easy for investors to find your project through our various strategies.

Pitch Deck Creation


To attract the ideal investor for your equity crowdfunding campaign, a well-designed pitch deck is crucial. Our team helps you create and design pitch deck content that will explain your business plan and demonstrate to investors how you will make them money in the long run.

Facebook Advertising


Facebook Ads are one of the fastest and most effective ways to reach your current and potential investors, and when it comes to the success of your equity crowdfunding campaign, there’s no time to waste. Our Facebook Ads team has the tools to drive the right traffic with the greatest potential to result in new investors.

Email Marketing


Email Marketing is just one of the many ways we help maintain the conversation between you and your investors. Whether we’re sending out updates or keeping investors in the loop on the success of your campaign, we utilize proven email marketing strategies to keep your subscribers informed and excited about your startup.

Campaign Copywriting and Strategy


Your copy, graphics and overall aesthetic of your equity crowdfunding page are crucial when it comes to your equity crowdfunding page and conveying your story to potential investors. Through years of experience identifying and reaching audiences to help launch new companies, we understand what it takes to properly communicate your startup and mission to potential investors.

Public Relations


When it comes to public relations, reputations matter. That’s why our public relations team works diligently to maintain quality relationships with journalists. Through our highly-targeted media lists and public relations strategies, our team makes sure your startup gets the exposure it deserves.

Social Media


When it comes to public relations, reputations matter. That’s why our public relations team works diligently to maintain quality relationships with journalists. Through our highly-targeted media lists and public relations strategies, our team makes sure your startup gets the exposure it deserves.

Recent Articles from Our Blog

Learn more about product development, crowdfunding and ecommerce marketing from the expert team at Enventys Partners.

Answers to Common Questions about Prototyping

Answers to Common Questions about Prototyping


Product Development

One of the things that sets Enventys Partners apart from other product development agencies is our ability to prototype nearly anything. Whether it’s an IoT device, molded part or soft good, we have the talent and experience to build beautiful and functional prototypes.

One of the things that sets Enventys Partners apart from other product development agencies is our ability to prototype nearly anything. Whether it’s an IoT device, molded part or soft good, we have the talent and experience to build beautiful and functional prototypes. I am fortunate to work with and learn from my great team, and naturally I receive questions about prototyping challenges from readers. This month, I am opening up the column again to answer your burning questions about your prototyping challenges.

If a prototype can demonstrate the function/use of the idea, is it important that it looks exactly the way it is presented as an idea?  -Dave Vaccaro

The answer to this depends on what your goals are for the prototype and who is going to see and use it. If you are early in the development process and still evaluating and refining the core technology, it is often a better strategy to build many non-aesthetic prototypes for function testing. This will allow you to test more iterations at  a lower time and dollar cost. Non-aesthetic models are fine for presenting to potential licensees as it will likely receive a complete facelift to fit with the brand that licenses it. I have seen prototypes of licensed technology that were made from bits of PVC pipe and golf balls.

However, if you are looking for real consumer feedback from a non-controlled audience such as at a trade show, webpage, or crowdfunding campaign, it is best to have a fully fleshed out looks-like/ works like prototype. This will require a bigger time and financial commitment, but is necessary to drum up enthusiasm and pre-sales for the product.

This prototype of the SmartTerra connected terrarium was meticulously constructed for launch on Kickstarter

Can I take my prototype item [say hand built of clay, plaster-of-Paris techniques, and fiberglass], the size of a car, submit it to a roto-scan that will convert it to a SolidWorks database, then produce it, say out of laser-cut titanium, or wood, or 3D printer ink (I saw car-sized 3D-print-stuff at last year’s SEMA show!!!)?   -Jeff Pohlman

Large scale prototypes have many challenges. Most of the devices that we build in the Enventys Partners shop are for personal consumer use and usually smaller than a basketball. These products have parts that are small enough to 3D print or machine with standard equipment. However, we do plenty of large scale prototypes too, and the techniques we use vary depending on the requirements of the project.

One  of our favorite techniques we use for large plastic parts is to split them into manageable sizes for standard size mills. The CAD file is puzzled to make a series of smaller parts and they are then machined from blocks of plastic. The finished parts are assembled and bonded back together to form the desired shape. The parts have great strength and are easy to sand and paint to give them a great finish.

Another option is to use large format 3D printing. Service bureaus like Arrival 3D have monster machines to build large parts for the aerospace and automotive industries and can handle car-sized parts. Expect that large 3D prints come with a proportionately large pricetag.

If you are trying to make parts that are not particularly beautiful, you can DIY them by carving foam insulation. Pieces of foam can be bonded together to form large blocks. CAD files can be printed on large format 2D plotters to provide cut templates that can be taped over the foam block as a guide to make accurate cuts.

These large clothes basket prototypes were split into smaller pieces before being bonded back together.

Have you ever made a round pocket in sheet metal using a homemade punch press or die? Its about 2.5 inches in diameter by 1/4” deep, in 20gauge steel plate. I used a vice two different size sockets and a sledge hammer. Messed my wrist tendons up bad but better now. I bought one of those 1 ton arbor presses and its not powerful enough. -Kenneth Rainbolt

What you are trying to do is prototype a die stamping operation, which is varsity level prototyping. The first time I ever saw stamping being used for production parts was on a Sesame Street episode where they showed how saxophones are made. It is a very pleasing 2 minute video that is well preserved on YouTube and shows the tubes being cut and stamped from raw sheet material.

Production stamping machines are typically rated for many tons and driven by high power electric motors. Fortunately, there is a fairly straightforward calculation to figure out how much force you need to form sheet metal. It takes into account the diameter of the form, the thickness, and the strength of the material, and there are tables available for quick lookup. For your shape, you need about 7 tons of force, so I am not surprised you hurt yourself trying to form it by hand with such a small press. Your best bet would be to reach out to a metal former in your area, or to one of the national prototype parts houses like Rapid Manufacturing for a quote. (https://rapidmanufacturing.com/rapid-sheet-metal/)

The arbor press in the Enventys Partners shop is used often for making small metal parts.

What prototyping resources does EP have at its disposal? -Derrick James

We like to say that we have enough tools and equipment to build one of anything that comes across our desks. We have a suite of desktop and industrial 3D printers, a waterjet cutter, laser cutter, CNC machines, tube benders, and a vacuum former. There is molding equipment to do urethane and silicone parts and a whole suite of hand tools like saws, drill presses, and benders, not to mention a paint booth to facilitate finishing work. All that is on the physical product side, but we also have a wealth of electronics development tools that are housed in a newly renovated space in the building. It is a cornucopia of capabilities and the envy of garage inventors.

The OMAX waterjet is one of many awesome machines resident in the Enventys Partners shop.

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Why Your Amazon Product Packaging is Important

Why Your Amazon Product Packaging is Important


Ecommerce

In addition to influencing your bottom line from a customer retention and repeat customer standpoint, your packaging can also directly financially influence your bottom line. When creating your packaging, you also need to understand FBA fees if you’re not shipping your Amazon products on your own. The size of your packaging and product could influence if you’re paying $1 or $3 for Amazon to store your product. In this example, a savings of $2 per product could vastly help or hurt your profit margins.

So, you’ve made a sale on Amazon – congratulations! All of your time spent managing paid advertising, writing a keyword-rich product description and getting reviews has paid off. Now, there’s one final aspect of your Amazon sale that could make or break your customer experience – your product packaging.

At its core, product packaging is important because it needs to protect your product so that it can get to your customers’ doorsteps safely. However, there are a plethora of packaging strategies and opportunities that can influence your bottom line and how you interact with your customers. Keep in mind, we are referring to the packaging your customer sees once they open the generic brown Amazon box.

First things first, make sure your product packaging meets:

Amazon Product Packaging Design Guidelines
Shipping and Routing Requirements

Amazon Packaging That Enhances Customer Experience

Even though you’re not fighting to attract the eye of your customer with packaging, like in a brick and mortar store, you are fighting for the opportunity to resonate with your customer and give them a positive experience upon opening the Amazon box. If they have a positive experience with your brand, or your packaging gives them a positive impression, they’re likely to want to continue to purchase from you. Keeping Amazon requirements in mind, consider the colors and imagery related to your brand, as well as the contents of the package. Use brand colors that exude the feelings you want your customers to experience when they open the box. Do you want to excite them? Consider a bright, complementary color scheme. Do you want them to feel calm and relaxed? Consider a light, pastel palette. Evoking the proper emotions from your customers through your packaging helps unify your brand and the customer experience.

How Can Amazon Packaging Influence Your Bottom Line?

In addition to influencing your bottom line from a customer retention and repeat customer standpoint, your packaging can also directly financially influence your bottom line. When creating your packaging, you also need to understand FBA fees if you’re not shipping your Amazon products on your own. The size of your packaging and product could influence if you’re paying $1 or $3 for Amazon to store your product. In this example, a savings of $2 per product could vastly help or hurt your profit margins. For more specific information about your fees, enter your information into Amazon’s Revenue Calculator.

Amazon Packaging and Customer Engagement

Your Amazon packaging is also a crucial opportunity to enhance customer engagement. Here you can offer more information to the customer, whether including an insert or printing directly on your box, that guides them to your website and your social channels, and reminds them to leave a review on Amazon. If your customer acts on any of these three options, it will help your brand overall. Once they follow you on social, you’ll start showing up in their feed and they can continue to engage with your brand’s personality. If they go to your website, they could sign up for your newsletter so you can communicate with them via email. If they leave a positive review, this will help your ranking’s listing.

If you’re looking for strategies to maximize your packaging in more ways than one, our product development team knows how to do it all. In addition to having relationships with a range of suppliers and manufacturers, we can help you design the most cost-effective yet beautiful packaging for your product. Contact us today for a quote!

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After Crowdfunding: How to Sell Your Product Wholesale or Through Distributors

After Crowdfunding: How to Sell Your Product Wholesale or Through Distributors


Crowdfunding, Ecommerce

After a successful Kickstarter or Indiegogo campaign, there are quite a few long-term options for selling your product. If direct-to-consumer isn’t right for you, crowdfunders also see big returns from selling their product wholesale, or even working with distributors.

What to Know About Selling Your Product Wholesale

Making Sense of Wholesale Pricing

If you opt to offer your product wholesale, one of the first things you’ll need to determine is pricing.

A general rule of thumb is to expect the price of your goods to be doubled twice. In other words, retailers will pay double your product costs, then sell to their customers for double what they pay you. Of course, this can vary but this is a good place to begin, as there is much more to consider.

When you’re setting your price, you’ll need to make sure your wholesale price fits into your margins as a whole. Don’t forget to consider the cost of shipping, marketing and other overhead when determining pricing. Keep in mind that you may need to lower your costs for wholesale pricing to work. You’ll need to consider what customers are willing to pay for your product, and how much retailers will expect to make off of it.

If getting the numbers to make sense on your end proves tricky, consider enforcing minimum order quantities to help you hit your sales goals. If you choose to go this route, you can order volume pricing or pricing tiers, where retailers pay less per unit if they buy more, to incentivize large orders. Additionally, you may want to have higher minimum initial orders, and then smaller minimum reorders.

Lastly, if you’re also selling to customers, don’t undercut your retailers! You can’t sell to customers for the same price you sell to retailers – even big sales can upset your retailers if not executed properly.

Determining Where to Sell Your Product

The first question to answer when determining where to sell your product is who your target audience is. You likely already know this, so think about where they shop. If you aren’t sure where to start, do some research into where your competitors sell their products. You can also begin with a Google search. For example, if you are hoping to get into local brick and mortar stores, search the type of store you’re looking for + your location, and start making a list.

As you’re creating your list of businesses to reach out to, don’t forget to consider how you will communicate with retailers. Bigger stores may have buyers, whereas if you sell to smaller stores you will likely work with the owner. Take your preference or experience into consideration here!

Pitching Your Product to Retailers

Once you have a list of retailers you’re interested in selling to, you can begin crafting a pitch that will make your product stand out among your competitors. Some tips to make your pitch stand out include:

  • Create plain, simple, high-quality line sheets and order forms for retailers to reference.
  • Be ready to show wholesalers customer testimonials or press.
  • Offer free samples to business owners who are considering selling your product.
  • Offer dropshipping to online retailers. This is when they sell their product on their website and you ship the product to customers.

Remember: crowdfunding campaigns on Kickstarter or Indiegogo are a great way to demonstrate consumer demand to buyers and retailers.

Marketing to Customers

Despite the fact that you are selling to retailers if you choose a wholesale approach, you still have to market to customers; after all, the more customers buy your product from retailers, the more retailers will buy product from you. Retailers buy things they think their customers will buy, so you want to create demand among their customers.

There are a few ways to do this. First, you’ll need good product photography. Clean, high-quality, high-resolution product photos on a white background are ideal. Secondly, think about packaging. You want your product to look good on store shelves.

What to Know About Selling Your Product Through Distributors

An alternative method of getting your product in stores is to go through a distributor. This distributor will sell to stores, who sell to customers.

Why might you want to sell through a distributor? Not only will it save you time, but it may also help you get in more stores; many retail store owners aren’t interested in setting up deals with dozens of manufacturers, and prefer instead to go through a distributor.

Note that selling to a distributor is different than selling directly to a retailer. For example, distributors will care about the profit they can make on your product, the cost of stocking and fulfilling your product, whether your product is scalable and whether you can sell multiple products to them. Scalability is especially important because distributors don’t make huge profits; you will sell to them slightly below wholesale, so they can sell it to retailers at a wholesale price. Thus, they need to be able to sell a large quantity of your product to make it worthwhile. If you sell multiple products this gives you an advantage, because the distributor will be able to get more products from one source instead of working with more suppliers.

For these reasons, distributors are ideal when you are ready to scale your product and sell it in more places. If you’re having trouble selling your product with individual retailers, you will probably struggle to sell it to distributors. Therefore, a good strategy may be to sell your product to some retailers, then find a distributor.

How to Begin Selling Your Product Through Distributors

1. Identify your target market. This includes geographically – if you can’t produce enough product to meet a nationwide demand, don’t try to market it nationwide.

2. Identify and contact distributors. Look for distributors that operate within your market, market goods from other companies in your industry, and have relationships with the types of retailers you want to get into. Don’t go after the same distributors that have strong relationships with your product’s competitors.

3. Pull together a pitch. This should detail sales projections along with any market research that shows demand. You’ll also need to provide enough financial data to prove to the distributor that you can continue to manufacture product.

4. Negotiate. Agree on a price that covers your manufacturing costs and generates enough of a profit for you to continue growing your business, but is low enough that the distributor can resell it for a profit and the retailer can offer it at a price competitive to similar products. You may also want to negotiate an exclusivity agreement (the distributor pays more for your goods in exchange for the exclusive rights to sell them). However, you should be careful with exclusivity agreements if you plan to expand your operations to a greater geographic area.

5. Sign a contract. Don’t forget to have an attorney offer feedback on any agreement!

Need help getting your product ready for wholesale? Unsure of how to market your product? Get in touch today – we’d love to see how we can help you!

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