How to Prepare Your Ecommerce Business for Launch
The Comprehensive Launch Guide for Your Ecommerce Website
Manage Product Logistics
During your crowdfunding campaign, you should have already established partnerships with vendors, suppliers and manufacturers so you can begin development and manufacturing straight away. The first step is ensuring the heart and soul of your ecommerce venture is at it’s best with thorough product development.
Finish Product Development
Manufacture for the Masses
Package the Final Product
Deliver Your Product to Backers
Continue Accepting Funds With InDemand
InDemand is an attractive option for those who wish to continue raising funds after their crowdfunding campaign ends. You should leverage InDemand if you’re still in the product development phase and don’t want to lose momentum. It also helps with accepting pre-orders until your ecommerce website is ready. The Indiegogo platform is commonly used for InDemand campaigns
Ongoing Exposure on Indiegogo
Leverage After Indiegogo or Kickstarter Success
Launch Straight Away
Deploy Post-Crowdfunding Marketing
Once you have a sense of the fulfillment date, we recommend strategizing a thorough post-crowdfunding marketing plan. Make sure your website is underway, but in the meantime, launch and drive traffic to a microsite or landing page as a quick alternative.
Build a Landing Page or Microsite
Landing pages and microsites are the perfect stepping stones when transitioning from InDemand to a permanent website. Since landing pages and microsites have their own URL, your brand will take up more “real estate” on SERPs and you can begin your SEO efforts. Compared to an InDemand page, mini websites provide a more focused and clearer presentation of your product since potential customers won’t get distracted by exploring elsewhere on the Indiegogo platform. Landing pages and microsites also help with your full-fledged website’s development since you can gather consumer data that will help finalize your brand’s most effective messages.
Include Important Brand Messaging and More
Promote Your Brand’s Temporary Home
Develop an Ecommerce Website
While managing product logistics and post-crowdfunding communication, ensure your full ecommerce website is in top shape before launch. Using your landing page or microsite’s A/B testing conversion results, establish the most persuasive messaging to guide your final website’s decisions.
Weigh Your Platform Options
Prepare Before it Goes Live
Implement Long-Term Marketing Tactics
Regular Website Upkeep
Paid Advertising Management
Once you’ve developed the strategy and design, initiate sales campaigns and start converting new engagement. Even though your key performance indicators (KPIs) might fluctuate in the beginning, you’ll need to start understanding how to maximize your budget for optimal ROI. We recommend building lead generation and retargeting campaigns to convert a variety of people wherever they are in the sales funnel. To ensure these paid advertising tactics are hitting the right note, enable behavior monitoring and test different messaging.
Promotional and Holiday Sales
Email Marketing Management
Email platforms also allow you to set-up automatic emails that are triggered when an onsite action occurs. One of the most effective ways to turn potential customers into sales is by abandoned cart reminders. These emails can be automated to remind shoppers of the product they were thinking of purchasing but didn’t and can be sent as early as an hour after the visitor leaves the website. We recommend sending at least three reminders and including a discount offer to sweeten the deal. You should create other automated emails, like regular newsletters, either weekly or monthly.
Regular Communication and Routine Testing
Part of your promotional strategies should include email marketing so you can update your subscribers of any limited-time offers, sweepstakes or holiday events. Moreover, you should send emails regarding brand updates, shareable content or anything else that would excite your audience. To ensure optimum open and click-through rates, implement routine campaign testing such as subject line testing, experimenting with various send times and reconfiguring content placement.
Plan and Implement a Content Strategy
Engage on Social Media
Prep Your Ecommerce Business for Success
Navigating the waters on your own after crowdfunding can be overwhelming, but the ecommerce experts at Enventys Partners can help. As specialists in supporting startups, we understand the challenges young companies face after their crowdfunding campaign has ended. Reach out and see how our knowledgeable teams can support your ecommerce business.