Project creators have many things in common, but one is their passion to bring their idea to life. That passion is what makes crowdfunding so exciting, right? Once you’ve discovered your next big idea, prototyped it and are readying to launch a crowdfunding campaign, it’s important to consider how to get the word out.
The success of your crowdfunding campaign is not only based on your high-quality, unique, problem-solving product, but also the effectiveness of your marketing plan. To reach your crowdfunding goal, you’ll need to set objectives to help you get there. Similarly, to implement your marketing plan, you’ll need a list of tools to help curate the results you want.
You have an idea and want to bring it to fruition. Where do you begin? How do you make it happen? Crowdfunding is a great way to launch a new product and build your business. Not to mention, it is mutually beneficial to both project creators and backers. However, crowdfunding does not guarantee high-level success for every product; it’s crucial to determine ahead of time if your idea is a good fit for crowdfunding, or if it may be better suited for a more “traditional” route.
Project creators around the world aim to raise some serious dollars for their new product idea on Kickstarter or Indiegogo but fall short after launching. While there’s no true “secret sauce” to raising one million dollars, we’ve compiled a list of Kickstarter secrets, strategies and tips to put you in the best position possible for a successful campaign.
The main goal of crowdfunding is to create a unique community of likeminded individuals while generating much-needed revenue and increasing the customer base, quickly and affordably.