Fact vs. Myth: Kickstarter and Indiegogo

Fact vs. Myth: Kickstarter and Indiegogo

There is so much information on the internet regarding crowdfunding, especially surrounding Kickstarter and Indiegogo. Unfortunately, sometimes it’s difficult to piece together what’s a fact and what’s a myth. We’re breaking down all the information with the eight Kickstarter and Indiegogo facts and myths.

Should You Market Test Before Launching a Product?

Should You Market Test Before Launching a Product?

To market test, or not to market test? That is the question. No one is questioning whether it’s important to gain market validation before hitting launch on your campaign. The question is how do you do it, and what exactly can you expect to learn? The answers aren’t as clear-cut as you might think.

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