With well over 310 million active shoppers on Amazon, if you have an ecommerce business or product, you should take selling on Amazon into consideration when creating your business model. If you’re not selling on Amazon, you could be missing out on critical revenue opportunities.
However, selling on Amazon is not a “set it and forget it” type of platform. It requires a thoughtful strategy and daily management. From executing keyword research strategies for Amazon ads, using other strategies to increase your rank, creating high-converting product listings, earning five-star reviews and more, properly managing an Amazon listing takes more time than many anticipate. That is why sellers often seek out the help of Amazon marketing agencies. Below we’ve outlined a few reasons why you should consider working with an agency if you are interested in selling on Amazon.
They Understand the Intricacies of Amazon
As we stated earlier, Amazon is not a “set it and forget it” platform where you simply upload your product listings; it’s much more involved than that. You must understand the difference between things like Fulfillment By Amazon (FBA) and Seller-Fulfilled Prime (SFP), the variety of Amazon fees that you could be charged, the ins and outs of Amazon SEO (which is not the same as Google), Amazon advertising and product listing best practices and optimization, and more. In addition, Amazon is constantly making updates to their site to help increase sales, but some of these changes aren’t always directly communicated to sellers. Keeping track of this is enough to make your head spin.
When looking for an agency, steer clear of anyone promising immediate results. Instead, look for an agency with experts in every category (Amazon SEO, ads, and product listing development) that are continuously staying up to date on Amazon’s latest news and understand that it takes strategy, finesse, money and marketing to make an Amazon listing successful.
They Know How to Optimize Paid Advertising
An important thing to understand about Amazon ads is that they take a lot of time. Sure, you could find a variety of resources online to learn some basics, but again, that takes a lot of time as well. In the ecommerce industry, time is money. Ads also take weekly management, data evaluation and execution. Amazon marketing agencies understand the complexities of Amazon Sponsored Products, Headline Ads, and more, as well as other paid forms of online advertising.
They Can Help Grow Your Business in More Ways Than One
If you are an ecommerce brand, you are probably not limiting your sources of online revenue to Amazon. You likely have websites to maintain, audiences and online communities to monitor, and other forms of paid advertising to manage. When you hire a trusted Amazon agency, they can build and supervise your Amazon listings so that you can focus on other important aspects of your business.
As you can see, a lot is required to ensure you’re getting the most out of your Amazon listing. If you need help with your Amazon listing, we’re the experts! Get in touch today to learn more about how we can help you sell your products on Amazon.