All ecommerce business face hurdles when trying to attract new customers and earn repeat business. Read on to learn the about the common hurdles so you can overcome them and see the business success you seek.
Make Your Brand Stand Out
Whether you’re a startup or well-established, brands are constantly adapting to their customers’ wants and needs. But how do you stand out from the crowd when it comes to offering your product(s) to customers? What makes your brand the preferred choice? We’ve rounded up a few common hurdles that brands face and ways to conquer them and stand out among the competition.
Create Enticing, Well-thought-out Sales, Consistently
Think about your personal inbox. How many promotional emails do you receive on a daily basis? Some brands feel as though they need to run a sale 24/7. Don’t overcomplicate your sales strategy, and don’t be the brand offering another 20% discount during the holidays. You’ll get lost in the noise with everyone else.
Instead, be creative in what you’re promoting and when you’re promoting it. Find an expert in the space to fill in the gaps on your team to gain additional insights and implement strategic moves, too.
Utilize Your Current Customer Lists
Are you a one-stop shop or specialty brand? Often times, it’s tricky for brands to upsell their current customers when they’re limited to two to three products. There are effective ways to utilize your current customer lists, though.
It’s vital that you keep your customers engaged and raving about your brand. What do they love about your product(s)? Would they recommend your brand to their network? Acquiring new customers can cost you up to 5x more than retaining an existing one. So, send crafted emails to your lists with additional deals for those that have already supported your brand. Make them feel like your valuable VIPs. After all, repeat customers are more likely to spend more money than new ones!
Find the Right Market
How well do you actually know your customers? Often times, clients come to us saying they know, without a doubt, who their customers are. You might be surprised as to who else resonates with your brand though.
It’s no secret that paid advertising is a key tool when it comes to finding the right market(s) for your brand or product, but it requires a lot of trial and error. Our advice? Have patience when it comes to testing, and don’t be afraid to get creative. For example, if your brand is in the fitness space, try branching out from the standard “athlete” demographic and target more specifically within the funnel. Partnering with a trusted agency will ensure you navigate this road effectively and within your budget. Expertise is important in optimizing your funnel(s), and finding the right market is priceless.
Know Your Competition
You know that finding the right market(s) is important, but it’s vital that you research your competitors, too. Read this next part carefully because we can’t stress this enough: don’t copy what they’re doing and call it day. That’s the lazy way out.
Find gaps in your competition’s strategies and fill them with your own efforts. Be bold. Stand out! If a potential customer does a Google search for a new pair of shoes, what would make them choose you over your competitor? Make your offerings unique to your customer base and ensure your user experience is topnotch.
Create the Ultimate Customer Experience
Think about your website and the overall customer journey. Is everything clear and easy to understand? Or is it full of fluff and jargon? Brands are often too close to their product(s), so they over-inform the website visitor. Instead, try making this visitor the hero in your overall branding. What are they seeking? How can you help them?
Some brands make the mistake of speaking AT customers instead of TO customers. That is, your entire UX flow and website copy should assist the customer in understanding how and why your product(s) will make a difference in their lives. A hard truth: they don’t care about the fluff. Attention spans are short, so hook your website visitors and immediately follow through.
Multi-channel marketing is important, but it should always stay consistent. Make sure your tonality and overall brand messaging is consistent throughout all of your marketing materials and within your organization (even in regards to customer service). Again, treat your customers like the VIPs they are and ensure that your curated content is personalized and segmented so they’ll keep coming back for more.
Ready to Get Started?
Was this a little overwhelming? It’s a lot of information to digest, but this isn’t our first rodeo. We help clients all over the world fine-tune their marketing strategies, audit their websites, and revamp their overall approach. Reach out to us today to see how we can help you generate a bigger customer base and more sales for your brand.
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