How to Get the Most Out of CES 2023
CES, Crowdfunding, Ecommerce, Post Crowdfunding Marketing, Product Development
Planning on going to CES 2023? We’re getting our plans in order and wanted to share a few reminders and tips to help you have a successful trip to Las Vegas!
CES returned to in person events in 2022 after moving to an all-digital platform during the height of the COVID-19 pandemic. For the 2023 event, organizers predict the show will be 40% larger than last year and will be the largest in-person, audited business event to take place in the U.S. since the pandemic began.
What does that mean? For exhibitors and attendees, this means huge opportunity to showcase new innovations, attract investment and launch new ideas.
Before You Go
Planning is the most important part of the pre-CES time period. Exhibiting? Make sure to secure your booth space and make arrangements for how you’ll set everything up. You want to be sure to have space for attendees, investors, and media to engage with you at your booth.
What do you want people to see? What do you want them to remember? From working prototypes to marketing materials, you want to carefully consider what impression you want to leave people with. With ongoing supply chain issues, making the necessary purchases early will be more important than ever.
Don’t Forget Digital
CES 2023 Digital experience offers conference sessions, keynotes, digital activations and a network of exhibitors and attendees. It’s important to have a digital presence and a place to send new connections looking for information about you and your brand.
Think about your most compelling assets. High-quality videos and photography should present a clear picture of who you are and what your product is and does. You’ll also have the opportunity to share additional content, including case studies and testimonials.
While You’re There
CES can be overwhelming. With so much to see and so many companies to connect with, it’s best to go in with a plan. Look through the directory of exhibitors and decide what your “can’t miss” exhibits are. Bring business cards, or digital ones, to connect with others in your industry.
CES is a powerful networking event that can help savvy entrepreneurs find partners for future endeavors and make their existing ones more successful. Set up meetings with potential investors or partners and prepare your pitch. Be sure to have several versions of your elevator pitch to tailor to the person you’re meeting.
Once You’re Home
After arriving home, you’ll likely be exhausted from four long days at the trade show. The work isn’t over, though. You met important industry contacts, including manufacturers, sourcing companies, licensing companies and marketers. You also likely encountered journalists who may be interested in your products as they take shape and become ready for market.
Connect with those people.
Finally, reflect on the experience. Meet with your development team to discuss what you learned. Some of those insights could be valuable for improving your product before you launch it via ecommerce or crowdfunding. What trends did you see that might spark new ideas or opportunities for your business? Reflecting on what was successful, or less successful, can help make each trip to CES better than the year before.
We look forward to connecting with you at CES. Be sure to stop by our booth in the Venetian Expo and say hi!
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