Coolbox

Crowdfunding

The toolbox of the future

Mike D’Agostini and Chris Stoikos, two entrepreneurs and DIYers, were inspired by the Coolest Cooler, the highly successful Kickstarter campaign. They pooled their talents to create the Coolbox, an all-in-one toolbox with an internal battery, extension cord with a three-way splitter, dual handles, LED lighting, a whiteboard, a Bluetooth speaker, wheels, a tablet stand, a clock and USB ports. The creators of the Coolbox came to Command Partners for help raising the funds needed to move into the next stages of manufacturing. In order to make production of the Coolbox a reality, the creators needed to raise $60,000 on Indiegogo.

Approach

Bringing The World’s Smartest Toolbox To Mass Production

D’Agostini and Stoikos were aware of the unique challenges that come along with crowdfunding, and sought Command Partners’ assistance to surpass their funding goal. To help the Coolbox team meet their funding goal, the social media manager took control of the client’s social media accounts. Using the company’s same voice and style, the social media manager was able to draft content for social media posts that would help share the upcoming Coolbox campaign and eventually drive traffic to the project on Indiegogo. Working alongside the social media managers, the PPC specialist created Facebook advertisements to directly target audiences who are fans of do-it-yourself and home improvement projects. By directly targeting these specific groups of people, the PPC specialist was able to send those who would be interested in the Coolbox features directly to the campaign page. To help increase overall exposure, the account manager and communications specialist worked on developing compelling content for the campaign page. This would help engage backers, help them understand the product in detail and relay information on why the Coolbox team was turning to Indiegogo. The communications specialist also reached out to regional, national and international media outlets to gain exposure for Coolbox.

Results

636% Funded & Then A Shark Bit

With the help of Command Partners, the Coolbox team was able to raise $425,414 thanks to nearly 2,000 backers. The project, which was 636% funded, was featured in well-known publications, including CNET, Inc., Digital Trends, Engadget, Entrepreneur and Cool Material. Additionally, the Coolbox team presented their big idea on ABC’s “Shark Tank”. With an increase in exposure from the media and through social shares, the Coolbox team quickly surpassed their funding goal and was able to bring their new high-tech toolbox to life.

Amount Raised

%

Percent of Goal

Total Backers

Want to see more?

We’ve launched hundreds of products, and we go above and beyond to ensure you end up with a product that fits your vision and hits your sales goals.

How Can We Help?

Whether you need an all-encompassing strategy or assistance with a single service, we provide value for your new product launch. We offer crowdfunding, product development and digital marketing services, all under one roof.

Ready, Set, Launch

We truly shine when a client utilizes all three of our primary service offerings. Having one place to develop, launch and market your consumer product concept helps leverage efforts, reduce costs and simplify the process.

Media Inquiries

From inventors to entrepreneurs to engineers, Enventys Partners’ team is comprised of established and respected thought leaders. If your publication is looking for an interview or your event needs a speaker, let us know.

Enventys Partners

520 Elliot St.
Charlotte, NC 28202

704-333-5335
hello@enventyspartners.com

Privacy Policy and Terms of Use for This Website

[et_bloom_inline optin_id="optin_2"]
=