Product Launch Blog

See the full-sized infographic here. See part 1 of this infographic here.    Problem: No Clear Calls to Action – Pages that don’t give visitors a clear direction on what to do or where to go have zero chance of turning pageviews into leads.By changing the text of a...

Problem: Wrong Keywords – Poor keyword research can kill an otherwise perfect campaign. Finding the proper search term means avoiding phrases that are too general and capture visitor’s who are ready to buy your product.80% of paid conversions come from 11-25 length...

If you’re a small business owner, there’s a chance you may have noticed a significant drop in web traffic and, by extension,online leads starting back in June, 2014. In June, Google rolled out their Pigeon update, an update to their local search rankings algorithm....

By its very definition, crowdfunding relies on a large group of people to fund a project. But when you’re starting a new project, how do you find your “crowd”? That’s where high-quality relationships with strong social media influencers becomes important. Who Are...

Everyone is familiar with the old marketing expression “there is no such thing as bad press.” However, in the age of the internet where bad press can easily overwhelm good press, does this adage still hold true? It seems simple enough, no one wants bad press about...

The fundamental principle behind crowdfunding is that it allows the public to pick which projects succeed. Some projects are able to reach out, market their crowdfunding idea and stir up so much excitement within a community that they raise millions of dollars....

Without a doubt, websites are daunting. From the number of internal stakeholders that all need their buy-in, to the rapidly changing technology, to website design trends that are here to stay (think social media and mobile marketing), there are a multitude of factors...