Product Launch Blog

I recently watched the Hollywood adaptation of the Broadway musical, Chicago. I have seen the movie a dozen times, so I know what to expect from each scene, but I still watch it with as much interest as I did the first time I saw it in theaters. When character Velma...

Social Media is a powerful tool for businesses in the digital age. Not only are you able to provide an excellent platform for communication, as well as an accessible customer service base for your company, but you are able to do it quickly. Social media provides a...

Humans Ask Questions. People are always asking questions, and search engines are designed to answer them. More and more, people are coming to the internet to find these answers. They no longer search for the single term “love”, they look for...

There’s a multitude of boring, drab articles out there about SEO tactics and strategies that say the same things over and over again. You don’t want to read one of those, do you? I didn’t think so. So, instead, I took my two passions in life - football and SEO - and...

If you’ve ever seen Finding Nemo, Blackfish or any Nike commercial, you know what it’s like to be emotionally moved by a good story. You’re suddenly inspired and may feel the urge to save the entire population of killer whales or instantly gain a burning desire to...

Rules for Regulation A+ went into effect in mid-2015, effectively legalizing equity crowdfunding for accredited and non-accredited investors alike. In addition to taking away restrictions on general solicitation and advertising, non-accredited investors can now invest...

I’m sure you’ve heard of Twitter by now, but if you’re still wondering what it is and how it can be used as a part of yoursocial media marketing strategy, this blog is for you. Twitter consists primarily of tweets, or 140 character long (or fewer) messages. Users...

For this blog post in our series featuring tips from the pros, I interviewed Mike D’Avria, who specializes in video production, photography and web design. D’Avria is the founder and president of CharlotteIS, a multimedia marketing and strategy firm based here in...

Creative direction, calls-to-action, messaging, and brand positioning all have a profound affect on the success of a marketing campaign. In fact, a campaign cannot be successful without the confluence of these factors. But, perhaps the piece of the campaign pie that...