Product Launch Blog
5 Quick and Easy SEO Tips To Increase Website Traffic
First of all, let’s start with this shocking statistic: roughly half of all small businesses don’t have a website. In today’s world, that’s insane. Businesses that don’t have a website are missing out on potential customers; over 3.5 billion searches are conducted on...
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PPC Spring Cleaning
Whether you love it or hate it, spring cleaning is a necessary evil that we face every year. The media hammers us at this time of year with reminders to clean out our closets, our garages, our pantries, even our Facebook friends! But experts say that tackling the...
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A Roundup: The 10 best pitching tips for Public Relations
If you have spent any amount of time researching the best ways to secure media coverage for your own startup or a client, you’ve probably discovered what I found out a long time ago- there is a plethora of conflicting information out there. Why? Well I could write an...
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What Makes a Great Company Instagram Account?
Instagram might be your little cousin’s favorite app to use, but that doesn’t mean that it is not critical for your budding new business as well. We have transitioned into an interactive digital age where consumers no longer want to be talked at by brands and...
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Lessons and Insights from the History of SEO
Nine years ago I was playing basketball with a group of internet marketers here in Charlotte. I was new to the group...but not the industry. I had already made some waves successfully marketing in one of the most competitive spaces and...
read moreRecruit More Crowdfunding Backers: How to Create a Successful Indiegogo Referral Program
Reaching a crowdfunding goal is no simple feat- from asking friends and family for help to distributing press releases, media outreach and crafting platform updates, there is an incredible amount of effort that goes into a crowdfunding campaign. But while project...
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5 Ways Journalists Ignore Your Pitch and How to Avoid Them
Anyone who has ever tried to pitch a reporter knows that they’re not always the kindest in their replies. While their curt tone is understood, it’s important for public relations professionals to do everything in their power to avoid the wrath of an overworked and...
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How to Use Hashtags Correctly Across Social Networks for Marketing
As more and more social networks (Twitter, Pinterest, Instagram, Facebook, etc.) add the beloved #hashtag to their repertoire, learning how to properly use this tool on each platform is key to #success. By simply incorporating #hashtags into your social content, you...
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Three Obstacles In Crowdfunding Marketing – And How To Overcome Them
The decision to run a crowdfunding campaign isn’t one that you should come to lightly. It’s a great way to raise money to bring a new product to the market, but you’ll need more than just a good idea in order to succeed. Having a marketing plan in place is absolutely...
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Using Images To Draw People Into your Crowdfunding Project
A picture is worth a thousand words. Everyone knows that saying, but it couldn’t be more true when it comes to advertising and marketing. Having a compelling picture is the most efficient way to inspire click-throughs and drive traffic to your webpage. It’s also the...
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