Product Launch Blog

Learn more about product development, crowdfunding and ecommerce marketing from Enventys Partners’ experts.
How To Crowdfund a Product For Parents

How To Crowdfund a Product For Parents

If you have a unique product with something new and innovative to offer to families, crowdfunding may be the best route for your business. Today we’ll address some of your burning questions if you want to crowdfund a project for parents or children, but aren’t sure where to start.

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How to Protect Your Invention or New Product With a Provisional Patent

How to Protect Your Invention or New Product With a Provisional Patent

Since the American Invents Act, the U.S. has switched from a “first-to-invent” (FTI) to a “first-to-file” (FTF) patent system. This means that the right to patent an invention goes to the first person to file the application as opposed to the first person to create the product. In simple terms: an inventor must file before sharing the idea with potential manufacturers or the public. This is why provisional patents are important.

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Measuring Content Marketing ROI for Startups

Measuring Content Marketing ROI for Startups

Today, 55% of marketers admit to being unsure of how content marketing fits into their overall business plan or what a successful strategy looks like, and only 21% of B2B and 23% of B2C marketers believe that their content marketing programs are successful at tracking a return on investment (ROI). We’re here to help you better understand what a successful content marketing plan looks like and how to measure your content marketing’s ROI if you’re a startup.

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