The best way to grow your ecommerce business in 2021 and into 2022 involves more than just offering a great product at a reasonable price. Enventys Partners explains the top 4 direct-to-consumer trends that will help your brand outshine the competition and outlast in years to come.
Top 4 Ways to Excel as an Ecommerce Brand in 2021 and beyond
The internet has made it easier than ever to sell directly to your target consumers, but with that comes increasingly saturated markets, no matter your industry. How, as a startup, can you differentiate yourself from your competitors and increase sales? Read Enventys Partners’ top four direct-to-consumer trends of 2021 to take your brand to the next level.
1. Brand Authenticity and Consistency
With the internet offering a seemingly endless supply of options, people are searching more than they’re buying. They want to know not only if your product will fit their needs but also how the product was made, with what materials, and anything else that could prove reliability or add value to their purchase.
Authenticity is when your brand is transparent and consistent in its initiatives and messaging. Knowing your “why” differentiates you from the competition, giving you a unique angle that’s memorable and favorable to customers. So much so, according to a Stackla survey, 90% of consumers say authenticity is crucial when deciding which brands they like and support.
Having meaning and purpose allows brands to go beyond sales. Coming from a place of authenticity drives marketing to new heights and depths, gaining better-suited customers for what you have to offer. Because of this authentic brands have the best potential for building long-term relationships with customers.
So be open, honest, clear and consistent when answering the following questions. What’s your brand story? What kind of personality does your brand have? Why do your customers trust you? How do you make them feel? What does your brand really represent? However you answer these questions, stay uniform in your brand messaging since consistency leads to growth.
2. Inclusion and Diversity
People are looking for not only a product that can fit their needs but also brands that look and speak like them. Not only is the US population getting more diverse—so much so today’s minority groups are expected to make up the majority of the population by about 2040—but a 2019 study by Adobe showed that 61% of Americans think diversity in advertising is important.
There is a greater expectation for inclusivity because business is about belonging. And when your customers feel like your brand is a welcoming place, they’ll start purchasing. That’s why businesses, like Kinflyte, are effectively catering to the needs of diverse and niche consumers and prospering.
3. Commitment to the Community
Involvement in your niche community, like holding contests, featuring customer-generated content and working with influencers, can boost buzz around your products. Still, shoppers are looking for more than just engagement with the brand community, but also a social responsibility stance.
Aside from the tax deductions, there are plenty of good things that can happen when you donate to charities and give back to the community. Your brand becomes identified with a good cause, gets free publicity, gains customer support and potentially has a lasting impact, both in your local community and on fundraiser T-shirts, worn for years to come.
A sustainable or green business impacts not only the global or local environment but also the community, society and economy, in a positive way. Businesses have a broad range of stakeholders, including customers, employees, suppliers, communities, and more, to consider and be responsible for. To be truly sustainable, you have to determine your company’s consciousness towards the environment, socially and with your corporate governance.
The benefits for a sustainability approach to business are unmatched. At the surface level, ensuring sustainability with your stakeholders increases your brand value and competitive advantage. In the long run, a sustainability strategy can increase efficiency, reduce costs substantially and attract top-tier talent. A strong sustainability proposition can also help companies, like PowerX Energy Suite, tap new markets and expand into existing ones.
Explore Emerging Trends and Tactics with Enventys Partners
Whether you need an all-encompassing strategy or assistance with a single service, we can provide value for your new product launch. Are you ready to take your direct-to-consumer startup to the next level? Reach out to Enventys Partners.
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