RinseKit

Making A Splash On Kickstarter

Prior to launch, the Enventys Partners crowdfunding team created a landing page that would be used to collect email addresses of those interested in being among the first to back RinseKit on Kickstarter. The team’s PPC Specialist then use targeted Facebook Ads to drive traffic to the landing page and gather leads.

During this pre-launch phase, the team began building all RinseKit campaign materials, most notably content for the campaign page. This Kickstarter page content was designed to engage potential backers, provide information about the project and create a sense of urgency so that RinseKit would hit their $30,000 goal. Enventys Partners’ Social Media Manager also took over RinseKit’s social media accounts, creating content for before and during the campaign that would pique users’ interest in the project and drive traffic to the page. The team’s PR Specialist began creating media lists and taking care of preliminary media outreach in anticipation of launch.

Once the Kickstarter project launched, the Enventys Partners crowdfunding team continued to manage the campaign by posting regularly to Facebook, obtaining media coverage, managing Facebook Ads, updating backers and much more.