Chili Technology and Kryo

Ecommerce

What’s Cooler Than Sleep?

Inspired by their work with mattress companies and their family connection to the inventor of the waterbed, Todd and Tara Youngblood started Chili Technology in 2007 to bring more advanced temperature-regulation technology to mattresses for those with temperature-related sleep problems. In 2015, they came to Enventys Partners looking for help to take their company to the next level and meet their digital marketing and ecommerce goals.

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Revenue Increase

Our Approach

Digital Marketing Reboot

Success doesn’t just come from uploading information on the internet and hoping it works out. During our time with Chili Technology, our team worked collectively and tirelessly to strategize and create holistic campaigns that led to this massive influx in ecommerce sales. Here are just a few ways in which we helped them succeed:

We Redesigned Their Website

Through our efforts in SEO and PPC campaigns we were able to increase total visitors to the site by 724%. Capitalizing on key promotions and utilizing customer data, our team was able to boost total orders by 46%, increase average order value by 53% and increase conversion rates by 52%.

We Cranked Up Sleep Week

During Sleep Week 2017 we ran daily newsletters to increase customer engagement as well as brought in a physician who specializes in sleep to write a guest blog post. The efforts during our Sleep Week campaign resulted in a total revenue increase of 450% year over year.

We Honored Their Ten-Year Anniversary

With our success from the two campaigns above, we knew the impact and anniversary sale would have. For each week in August of 2017, we ran individual campaigns that offered a variety of specials and promotions. Through our efforts in PPC, Social, SEO and email, we earned a 179% increase in sales during our August anniversary campaign.

We Celebrated Black Friday in July

During what is normally a slower sales timeframe, we launched a Black Friday in July sale. For the week leading into our campaign we engaged our customers through social media and email marketing to ensure no customer would be left out. Our one-day-only sale netted a 1,266% increase in sales year over year.

Our Results

Increased sales. Decreased costs.

Through the use of SEO, content marketing, social media management, email marketing, PPC, Facebook advertising and a complete website redesign, we created strategies and campaigns that brought Chili Technology a 150% increase in revenue during the first half of 2017.

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Increase in Site Visitors

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Increase in Conversion Rate

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Increased Revenue

Chili Technology / Kryo

Crowdfunding, Ecommerce

“They adapt their plans based on what works for our business.”

Todd Youngblood, Founder – Chili Technology

Want to see more?

We’ve launched hundreds of products, and we go above and beyond to ensure you end up with a product that fits your vision and hits your sales goals.

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How Can We Help?

Whether you need an all-encompassing strategy or assistance with a single service, we provide value for your new product launch. We offer crowdfunding, product development and digital marketing services, all under one roof.