You just blew your crowdfunding goals out of the water and are well on your way to delivering your exciting new product to your backers. Now what? How do you keep the momentum going?
After months of hard work, your crowdfunding campaign has come to an end. It’s time to get started on production and ship your new product to all of your eager backers. During this time, backers will have more questions than ever as they anticipate the delivery of your product.
As a company that has managed hundreds of Kickstarter and Indiegogo projects, we’ve learned a thing or two about launching campaigns. One question we are often asked is, “When is the best time to launch a crowdfunding project?” While this is a loaded question in more ways than one, we’ve put together this guide to help you decide when pressing that “launch” button may be best for you.
One problem we see often with wildly successful Kickstarter and Indiegogo campaigns is a lack of post-campaign growth; in fact, sometimes growth seems to grind to a halt once a campaign ends. While ecommerce options abound, and provide great avenues to sell more product, chances are high you’ll also need a way to continue raising capital in order to grow your business. Enter: equity crowdfunding.
If you’re just getting started with your crowdfunding project and hoping to learn a little more about what to expect, or if you would like to get some advice from our team of experts before entering into a formal partnership, check out the questions and answers below.