Information security has deservedly received more attention as of late. Once confined to state, financial and industrial secrets, political entities are now at cyber risk as well. While I’m not an infosec expert, I’m blessed to have many friends who are…with a...
The early adopter is your brand’s crush – they are perfect for you: bold, influential, unafraid to take risks, trusted, confident and seem to be friends with everyone – so how do you reach them? As an emerging product you need to pursue the early adopter,...
Many people underestimate the importance of having a well-maintained blog on their website and often make it one of their last priorities. Not making your blog a top priority or not having a blog at all is a very big mistake- having a blog with optimized content for...
You may have heard the phrase “content is king” in the past. I consider this the most misunderstood phrase in the marketing world. Most companies interpret this as, “let’s release as much content as possible so that we are constantly reaching people; we wouldn’t want...
As industries continue to change, it’s imperative that crowdfunding organizations have a media kit readily available for journalists, advertisers and sometimes even investors. Often referred to as a press kit or a media kit, you should always include a variety of...
