Facebook Ads are a great way to drum up customers year round, but they’re especially helpful for meeting your sales goals during the holiday season. Competition gets more intense during the holidays, so it pays to increase your ad spend budget if you want to be seen by people shopping for products like yours. On top of that, running Facebook ads in advance of the holidays can set you up for even greater success. Prior to the holidays you’ll be able to test your ads at a lower budget, so you can learn what converts and what doesn’t, then increase your budget during the holiday season. Additionally, starting early allows you to gather leads ahead of time that you can target during the holidays.
Below we’ll discuss how to plan a Facebook Ads campaign during the holidays, best practices and tips for having the most success with your Facebook Ads, and more.
How to Plan a Facebook Ads Campaign for the Holidays
Before you can begin a your holiday Facebook Ads campaign, there are several things you need to take care of. First, you need to decide who you want to reach. Note that this can change, and probably will change, as you uncover new information throughout the campaign. You’ll be able to use audience insights and test different audience types at a smaller budget if you start your campaigns early enough!
You’ll also need to decide on a budget. Keep in mind that you’ll want to spend more on the days that typically have higher sales volume, such as Black Friday. You’ll also want to come up with a bidding strategy to avoid under-delivery. As the holidays grow closer, expect for prices to go up due to an increase in demand and a decrease in ad inventory.
Additionally, before you get started you’ll need to make sure you have the Facebook Pixel set up. The Facebook Pixel is important for conversion optimization. It will help you monitor visitor actions, track conversions and remarket to previous site visitors.
At this point, you’ll be ready to begin. Start your ads by building awareness and gathering leads. As you get closer to Thanksgiving and Christmas, you can shift your ads and begin driving sales. Then, after the holidays, look for ways to turn your new customers into repeat customers.
Best Practices and Tips for Running Facebook Ads During the Holidays
- During the holidays, focus more on sales and less on brand awareness or social engagement. As mentioned above, it’s smart to use Facebook Ads to build an audience prior to the holidays that you can then target in November and December. Retargeting is key, because these people are already interested.
- Keep things interesting by using different sets of ads for different big sales within the season. For example, use one ad set for Black Friday, and a different one for Cyber Monday.
- Throughout the season, keep your ads holiday-themed, rather than running your typical, “every day” ads that you use the rest of the year. Create a sense of urgency where you can – for example, focus your ads on the importance of ordering in time for Christmas delivery.
- Check your ad campaigns’ performance frequently so you can reallocate funds from any campaigns that aren’t doing well. Sales are crucial during the holiday season, so it’s important to make sure you’re spending all your money wisely so you get the best return on your investment.
If you need some assistance with selling products through Facebook Ads for the holidays, get in touch today and request a quote.