In 2022, successful ecommerce companies are doing more than launching a website to sell a great product at a reasonable price. Read the top 3 trends direct-to-consumer brands are embracing in the new year to gain more customers and outshine the competition.
What DTC Companies are Doing in 2022
What are brands doing now to serve their unique customer communities across the start-to-finish purchase journey? Enventys Partners discusses three direct-to-consumer trends that are leveling up ecommerce companies.
1. Headless Ecommerce
The headless approach to ecommerce is when a brand’s consumer-facing website is distinct from its ecommerce platform. Many companies are going headless because it provides existing sites with new capabilities and performance levels.
This approach also allows for seamless edge acceleration, which means brands can easily deliver content that powers the storefront from distributed servers all over the world. Edge-enhanced experiences allow technology vendors to meet DTC brands at inexpensive prices and deploy quickly.
2. Return Policy
In 2022, returns are now a major competitive service differentiator for ecommerce brands. According to Forrester, people in the U.S., the U.K. and France prefer online retailers who offer free return shipping, as well as retailers that refund the original form of payment.
It’s predicted that customer-centered “retailers and brands will invest to upgrade returns (locations, streamlined processes, refund issuance, internal returns processing) and … will work to share data internally and upgrade how they present products to avoid returns in the first place.”
3. Social Commerce
Purchasing and selling products or services directly from a social media platform is called Social commerce. When people are already discovering brands on social media, it makes sense for them to buy the items directly through the platform.
This requires fewer steps in the customer’s journey rather than going to the ecommerce website. It’s also one less chance for them to abandon their shopping cart. Facebook, Instagram and Pinterest are currently offering social commerce. To start social commerce, pinpoint the platform your most engaged audiences use and then set your store up there.
Explore Emerging Trends and Tactics with Enventys Partners
Whether you need an all-encompassing strategy or assistance with a single service, we can provide value for your new product launch. Are you ready to take your direct-to-consumer startup to the next level? Reach out to Enventys Partners.
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