Why Your Amazon Product Packaging is Important

So, you’ve made a sale on Amazon – congratulations! All of your time spent managing paid advertising, writing a keyword-rich product description and getting reviews has paid off. Now, there’s one final aspect of your Amazon sale that could make or break your customer experience – your product packaging.

At its core, product packaging is important because it needs to protect your product so that it can get to your customers’ doorsteps safely. However, there are a plethora of packaging strategies and opportunities that can influence your bottom line and how you interact with your customers. Keep in mind, we are referring to the packaging your customer sees once they open the generic brown Amazon box.

First things first, make sure your product packaging meets:

Amazon Product Packaging Design Guidelines
Shipping and Routing Requirements

Amazon Packaging That Enhances Customer Experience

Even though you’re not fighting to attract the eye of your customer with packaging, like in a brick and mortar store, you are fighting for the opportunity to resonate with your customer and give them a positive experience upon opening the Amazon box. If they have a positive experience with your brand, or your packaging gives them a positive impression, they’re likely to want to continue to purchase from you. Keeping Amazon requirements in mind, consider the colors and imagery related to your brand, as well as the contents of the package. Use brand colors that exude the feelings you want your customers to experience when they open the box. Do you want to excite them? Consider a bright, complementary color scheme. Do you want them to feel calm and relaxed? Consider a light, pastel palette. Evoking the proper emotions from your customers through your packaging helps unify your brand and the customer experience.

How Can Amazon Packaging Influence Your Bottom Line?

In addition to influencing your bottom line from a customer retention and repeat customer standpoint, your packaging can also directly financially influence your bottom line. When creating your packaging, you also need to understand FBA fees if you’re not shipping your Amazon products on your own. The size of your packaging and product could influence if you’re paying $1 or $3 for Amazon to store your product. In this example, a savings of $2 per product could vastly help or hurt your profit margins. For more specific information about your fees, enter your information into Amazon’s Revenue Calculator.

Amazon Packaging and Customer Engagement

Your Amazon packaging is also a crucial opportunity to enhance customer engagement. Here you can offer more information to the customer, whether including an insert or printing directly on your box, that guides them to your website and your social channels, and reminds them to leave a review on Amazon. If your customer acts on any of these three options, it will help your brand overall. Once they follow you on social, you’ll start showing up in their feed and they can continue to engage with your brand’s personality. If they go to your website, they could sign up for your newsletter so you can communicate with them via email. If they leave a positive review, this will help your ranking’s listing.

If you’re looking for strategies to maximize your packaging in more ways than one, our product development team knows how to do it all. In addition to having relationships with a range of suppliers and manufacturers, we can help you design the most cost-effective yet beautiful packaging for your product. Contact us today for a quote!