Dixit, Wolfe and the rest of their team spent nearly a year trekking through the Himalayan mountains to measure the brainwaves and heartbeats of meditating Tibetan monks. Upon returning to San Francisco, the team used their findings to develop the “Lief” stress patch that can improve a user’s natural stress response and ability to focus on the task at hand.
Marketing a Health Wearable in a FitBit World
The team turned to Enventys Partners for Facebook advertising and public relations assistance. Prior to the Lief campaign, Enventys Partners did not have many clients who requested a combined pre-launch advertising and PR service approach. Of the past clients who requested only advertising and PR assistance, the campaigns were already live and needed an additional boost in the last few weeks of their campaign. Because clients were typically full service or ads-only clients, Enventys Partners sought to give Lief Therapeutics a jump start and drive sales throughout the duration of the campaign. With less than a week to prep for their post-Thanksgiving Kickstarter launch, Enventys Partners drafted a press release, media kit, media list, pitches, email marketing copy and Facebook ads for launch day.
The campaign funded within four days of launching. To keep the momentum going, Enventys Partners tested a variety of audiences and created short video advertisements to further engage Facebook users. The PR team also secured coverage in a variety of industry outlets including health and wellness, technology, engineering and design publications. As media coverage went live, the advertising team was able to create videos from the viral content and boost them for additional exposure.
Providing Relief for Consumers Everywhere
The PR team secured interviews for the Lief Therapeutics team with Paste Magazine and CNBC. Together, the advertising and PR teams were able to average over $9,000 in sales per day for the Lief stress patch, which had a final funding amount of over $405K.
Percent of Goal
Want to see more?
We’ve launched hundreds of products, and we go above and beyond to ensure you end up with a product that fits your vision and hits your sales goals.
How Can We Help?
Whether you need an all-encompassing strategy or assistance with a single service, we provide value for your new product launch. We offer crowdfunding, product development and digital marketing services, all under one roof.
Ready, Set, Launch
We truly shine when a client utilizes all three of our primary service offerings. Having one place to develop, launch and market your consumer product concept helps leverage efforts, reduce costs and simplify the process.