Antonia Saint NY
Bringing a “sneaker-like” high-heel shoe to market
The Enventys Partners team was brought on to help Antonia Saint NY with their Facebook advertising, PR and overall campaign strategy. Enventys Partners had to come up with a very detailed and in-depth Facebook advertising campaign in order to help Antonia Saint NY reach their internal goal of over $1.5 million. The team started with a short pre-launch campaign, to collect email address and ultimately begin testing ads and audiences for the duration of the live campaign. Once the campaign went live, Enventys Partners started with an ad campaign that included about 20 different ad sets with numerous objectives, and by the end of the campaign, over 40 different audiences were running and converting users into backers. Although the momentum of the campaign started out somewhat slow, ultimately the campaign picked up and continued to build every day – raising the bar higher and higher.
3,690% funded with an ROI from Facebook ads of 7.03
The Antonia Saint NY campaign ended on September 3, 2017 and with the help of Enventys Partners, raised $1,845,714 which was 3,690% of their original $50,000 Kickstarter funding goal. The Enventys Partners’ Facebook advertising strategy was responsible for $439,486 of the total revenue and 1,796 of the total number of backers. The ROI (return on investment) from Facebook ads alone was over 7X.
The Enventys Partners PR team was able to secure coverage in several top-tier outlets such as Real Simple Magazine and The Verge. In the end, a team of people with the right combination of drive and focus were able to bring this project to life. To learn more about Antonia Saint NY, visit the crowdfunding page.
Percent of Goal
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