Adam Holden-Bache currently serves as Director of Email Marketing at Enventys Partners, where he oversees the email marketing strategy, production, execution and analysis of email marketing campaigns, with the objective of meeting and exceeding internal and client marketing goals. Adam is also the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success.” His book guides readers through all aspects of an email marketing program, including strategy, data, design, delivery, testing and analysis. Adam is actively involved in professional development in the marketing industry through the ANA’s Business Marketing Association where he serves as President of the BMA Carolinas chapter.