Soaring Past $1 Million on Kickstarter


Some may call it the selfie stick of drones, but HEXO+ is an intelligent drone that follows and films individuals autonomously. The Squadrone System team originally conceptualized it as a solution that would make aerial filming possible in the most remote places with unpredictable situations. Finding it tough to sync a drone pilot, cameraman and rider, they developed a product that offers amazing aerial shots with the bare minimum: a drone, camera and smartphone app. No pilot or cameraman needed.

Approach

Harness Initial Interest. Capitalize on Crowd Appeal.


Some may call it the selfie stick of drones, but HEXO+ is an intelligent drone that follows and films individuals autonomously. The Squadrone System team originally conceptualized it as a solution that would make aerial filming possible in the most remote places with unpredictable situations. Finding it tough to sync a drone pilot, cameraman and rider, they developed a product that offers amazing aerial shots with the bare minimum: a drone, camera and smartphone app. No pilot or cameraman needed.

Brought on halfway through their campaign, Enventys Partners helped the HEXO+ team build awareness and maintain momentum of the campaign. After a competitive analysis of similar products on Kickstarter and in the market, Enventys Partners was able to craft a targeted media list and outreach campaign to reach top influences and relevant audiences. Additionally, Enventys Partners leveraged the Kickstarter platform to announce stretch goals and upsells to existing founders, as well as make status updates that encouraged supporters to tell their family, friends and networks about the HEXO+ campaign. In order to provide a seamless buying experience, Enventys Partners also built a website that launched hours before the end of the campaign to allow people who had missed the campaign to pre-order the HEXO+ drone.

Aside from public relations and ecommerce development, Enventys Partners crafted, designed and distributed e-newsletters to the HEXO+ email list post-launch and during the campaign. They also managed HEXO+’s Kickstarter campaign strategy and execution, including crafting campaign page updates and helping to develop and roll out stretch goals.

Results

Million Dollar Raise Launches New Product


Both Enventys Partners and the HEXO+ team worked together to successfully go above and beyond the Kickstarter goal for the autonomous drone. The HEXO+ crowdfunding campaign raised a total of $1,306,920, which was 2,613% of its original $50,000 goal. Through the advice of Enventys Partners, HEXO+ set three stretch goals including live view video feedback, a director’s toolkit, and a use-based design update at $250K, $500K, and $1 million levels, and was able to raise enough money to bring them all to life. The Enventys Partners team was also able to secure coverage for the campaign in The Washington Post, Mashable, Wired, VentureBeat, The Next Web, Fox News, Ubergizmo, PC World, Discovery, Gizmag, Digital Trends, Business Insider, Geek Time, Engadget, Slash Gear, Tech Times, Daily Dot and more.
For more information on HEXO+, visit www.hexoplus.com.