Lead generation ads are an important part of any product launch strategy. But these ads don’t convert at a high rate.
That’s why it’s important to funnel your leads into an email campaign that you can nurture. Building a relationship with customers takes time, and automating the process can make it easier. In this guide, we’ll walk you through every step of the process: from setting up lead generation ads in Facebook to creating email journeys in Mailchimp and setting up a Zap in Zapier to make sure the emails you collect are able to be nurtured.
In this guide, you’ll learn:
- How to set up lead generation ads in Facebook
- How to set up an email journey in Mailchimp
- How to set up a zap in Zapier to funnel leads from Facebook to Mailchimp