Thuma: The Modern, Luxury Bedroom Furniture Brand
Thuma, maker of a platform bed frame, approached Enventys Partners for assistance testing initial creative and messaging during their pre-launch campaign.
Specifically, the team at Thuma was looking for the right team to partner with to run a series of advertising tests on Facebook and Google Ads in order to determine benchmark CPAs for their first product: a modern, minimalist, eco-friendly bed frame that assembles in minutes without tools.
Thus, Thuma engaged Enventys Partners’ pay-per-click experts for a one-month PPC market testing campaign.
During the four week market test, Enventys Partners managed Facebook, Instagram and Google Ads. The market test began with campaigns to drive traffic to the site to build retargeting audiences, then the team launched engagement campaigns to gather social proof through ads. In the second and third weeks of testing, the team introduced new creatives, launched retargeting campaigns focusing on “view product”, “add to cart” and “purchasing” conversions, and tested a limited-time offer as well.
The advertising experts targeted Facebook users that were likely to buy based on their interests and behaviors, as well as previous website visitors and lookalike audiences created using the client’s data. Google Ads served to “catch” people that were aware of the brand through a branded search campaigns. The team also set up a shopping campaign to attract customers using the Google shopping feature.
Thuma also gained valuable insights into their consumers: which demographic made the most purchases, which demographic showed the most interest, which methods produce the most sales on which platforms, and much more.
Return on Investment
FB Ad Impressions
Return on Ad Spend
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