How String Ring Exceeded Their Kickstarter Goal
A full-funnel crowdfunding strategy powered by Enventys Partners drove early momentum and scalable growth.
String Ring began with an idea: turn meaningful memories into something you can create with your own hands. The result was a compact, mistake-friendly string art kit that transforms personal photos into tactile works of art. Offering a calming, low-screen creative experience in a world full of digital noise.
With no existing audience and a crowded DIY category filled with similar products, String Ring faced an uphill battle. In partnership with Enventys, the team launched their first Kickstarter campaign and proved that emotional storytelling, thoughtful positioning, and smart paid media could turn a creative idea into a six-figure launch.
─────── Campaign Results ───────
$151,698
Total Raised
1,794
Backers
21
Days
3.5
ROAS
The Product
Custom string art kits that turn personal photos into tactile, mistake-friendly art you can build.
The Goal
Launch on Kickstarter, stand out in a crowded craft category, and prove real demand fast.
The Outcome
Fully funded in 3 days with sustained momentum and strong paid media performance.
The Challenge
Launching a craft product on Kickstarter isn’t easy especially in a crowded DIY market. String Ring had no existing audience and faced similar products already available elsewhere, making early traction and social proof critical. The challenge wasn’t just awareness, but clearly standing out.
─────── Our Strategy ───────
Audience & Funnel
We built pre-launch audiences around DIY, crafting, gift-buyers, and art-driven interests, then layered in retargeting as momentum built.
Creative Approach
Creative focused on emotion and experience before/after transformations, hands-on assembly, and the story behind turning a photo into art.
Scaling & Optimization
We leaned into what made String Ring different: mailbox-sized packaging, mistake-friendly design, mindfulness, and half the cost of a comparable alternatives.
Testimonial coming soon — we’ll share the founder’s full story after post-campaign fulfillment milestones.
Creator of String Ring
The Results
String Ring fully funded in 3 days and went on to raise more than $150,000!
String Ring launched with no existing audience in a crowded DIY market, and still fully funded its $10,000 Kickstarter goal in just three days. By the end of the campaign, the project had raised $151,698, reaching 1,516% of its funding goal and attracting 1,794 backers.
Paid media played a critical role in driving early momentum and sustained performance throughout the campaign. Across Meta campaigns, our advertising team generated $116,301 in attributed revenue, resulting in 1,312 tracked purchases. Performance improved steadily over time through creative iteration, structured retargeting sequences, and continuous optimization as budgets scaled.
We also layered in a variety of third-party promotional opportunities to support incremental funding. These partners generated over $6,000 in additional revenue. Reinforcing that the campaign’s success was driven primarily by strong positioning, creative strategy, and paid media execution.
Backers
Raised
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