How String Ring Exceeded Their Kickstarter Goal
A full-funnel crowdfunding strategy powered by Enventys Partners drove early momentum and scalable growth.
String Ring launched on Kickstarter with no existing audience in a crowded DIY market and fully funded its $10,000 goal in just three days. By the end of the campaign, the project raised $151,698 (1,516% funded) from 1,794 backers. Paid media played a critical role in sustaining performance, generating $116,301 in attributed revenue across Meta through ongoing creative iteration, structured retargeting, and budget-scaled optimization.
What began as an idea to turn meaningful memories into a calming, hands-on creative experience became a six-figure Kickstarter launch backed by strategic execution and data-driven growth.
─────── Campaign Results ───────
$151,698
1,794
35
2.5+
The Product
Custom string art kits that turn personal photos into tactile, mistake-friendly art you can build.
The Goal
Launch on Kickstarter, stand out in a crowded craft category, and prove real demand fast.
The Outcome
The Challenge
Launching a craft product on Kickstarter isn’t easy especially in a crowded DIY market. String Ring had no existing audience and faced similar products already available elsewhere, making early traction and social proof critical. The challenge wasn’t just awareness, but clearly standing out.
─────── Our Strategy ───────
Audience & Funnel
We built pre-launch audiences around DIY, crafting, gift-buyers, and art-driven interests, then layered in retargeting as momentum built.
Creative Approach
Creative focused on emotion and experience before/after transformations, hands-on assembly, and the story behind turning a photo into art.
Scaling & Optimization
Testimonial coming soon — we’ll share the founder’s full story after post-campaign fulfillment milestones.
Creator of String Ring