NATEDE: the Most Amazing Smart Natural Air Purifier
Background
NATEDE approached Enventys Partners for assistance launching a smart natural air purifier on Kickstarter. This was a follow-up to a Kickstarter campaign for Clairy, another natural air purifier that raised €231,543 (approximately $260,291 USD) with assistance from Enventys Partners. Two years after their first successful crowdfunding campaign, they felt confident in Enventys Partners’ expertise and ability to make their second project even more successful.
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Our Approach
Enventys Partners worked with Clairy to launch NATEDE on Kickstarter, providing services including crowdfunding campaign page and landing page creation, campaign and rewards consulting, social media consulting, advertising management, public relations services, pre-launch marketing management and live campaign marketing management. By maximizing efforts to target the client’s previous backer list, as well as focusing heavily on public relations, Clairy was able to hit their €50,000 funding goal for NATEDE in 12 hours. For the next 45 days, Enventys Partners’ crowdfunding experts focused on facilitating public relations outreach worldwide, introducing and promoting stretch goals, providing frequent backer updates and managing a Facebook ad and Instagram ad campaign. Clairy also had a separate team working on public relations and Facebook advertising in tandem with Enventys Partners.
The Results
With the assistance of Enventys Partners’ marketing efforts, Clairy’s Kickstarter campaign for NATEDE reached its funding goal in 12 hours, hitting $120,000 in just three days. They ended on Kickstarter at €765,265 and completed their Indiegogo InDemand campaign with $946,458 total from 3,993 backers. The project was also covered by digital outlets including Digital Trends, Trendhunter, Design Milk, Home Crux, Core77, Markets Insider, Ask Men, Medium, News Watch and Gadgets & Wearables.