Product Development

Collar Perfect

Collar Perfect™: Iron out life’s wrinkles


Constantly frustrated by floppy collars and droopy plackets, inventor Brandon Dierker needed a way to touch up his shirts and pants while he was traveling for business or on the way to a meeting with a client. He initially tried using a commercial hair straightener and quickly found that it didn’t quite suit his needs, so he began thinking of ways to improve this product. Eventually, armed with sketches of how to improve the flat iron, he came to Enventys Partners for help bringing his vision to life.

 

Our Approach

After meeting with Dierker, the Enventys Partners product development team quickly got to work. The industrial design team focused on how to use the technology found in hair straighteners and flat irons to create an effective, efficient travel iron, assessing factors such as weight and ergonomics. Meanwhile, the engineers began looking at heating technologies by dissecting hair straighteners, irons and mini irons.

After establishing a baseline of existing products, the team began to design the new product. Using foam form models, the product development team tested out different shapes and sizes to determine the optimal version for ironing different pieces of clothing. It quickly became apparent that it was easy to iron collars and in between buttons, but flat ironing was much more difficult. This was until one of the designers was inspired to create a model with hinged tips that could be used like a hair straighter but also fold out to flat iron larger surfaces.

At this point, the team was ready to create a concept model of the device to ensure that it was possible to incorporate the electronics, buttons, heaters and hinges in the form they wanted the product to take. Using machinable foam hollowed out to allow room for the electrical components, along with a faux heat plate and some hinges, the team created a non-working prototype that they could use to further develop the tool, and that Dierker could use to gather feedback and approach investors to fund additional development.

At this point, the product development team was ready to build a true alpha prototype they could use to continue to improve upon a design. Once the prototype was complete, Dierker and the Enventys Partners team noted some improvements that needed to be made, but the product was far enough along in the development process that Dierker was able to launch a Kickstarter project to raise funds and continue the development process.

After a successful Kickstarter project raising over $40,000, the team was able to continue refining the prototypes. Improvements to the product included better insulation to make the heat plate heat up faster and make it more comfortable to use, upgrades to the heating element, and improvements to the coating material on the heating plate.

Once the product was finalized and ready to go into mass production, Enventys Partners worked with Dierker to find manufacturers, source the components and handle overall logistics.

Results

Enventys Partners was able to create Collar Perfect, a compact, efficient and effective touch-up and travel iron ideal for collars, pockets, pant creases, skirt hems and much more. Collar Perfect has been featured in publications and outlets such as TODAY, USA Today, Digital Trends and more.

Want to see more?

We’ve launched hundreds of products, and we go above and beyond to ensure you end up with a product that fits your vision and hits your sales goals.

How Can We Help?

Whether you need an all-encompassing strategy or assistance with a single service, we provide value for your new product launch. We offer crowdfunding, product development and digital marketing services, all under one roof.

Ready, Set, Launch

We truly shine when a client utilizes all three of our primary service offerings. Having one place to develop, launch and market your consumer product concept helps leverage efforts, reduce costs and simplify the process.

Media Inquiries

From inventors to entrepreneurs to engineers, Enventys Partners’ team is comprised of established and respected thought leaders. If your publication is looking for an interview or your event needs a speaker, let us know.