What You Should Know About Packaging

Kicking off a new product is always challenging. One reason many of new products fail is due to poor packaging. This is why designing your Kickstarter product’s packaging in a way that will catch the attention of your prospective buyers and investors is so critical. Here are a few things to know about packaging.

How to Make Packaging Part of the User Experience

Usually, when you think about user experience, you think about the experience your customer will get by using your product. However, the experience actually begins sooner than that. In fact, the user experience begins as soon as your Kickstarter or Indiegogo backer receives the package your product resides in.

Think of this as setting off your customer’s expectations. Packaging says a lot about what your customers can expect to experience with your product. So, creating packaging that enhances the overall user experience is crucial.

When designing your packaging, consider all the minute details. For example, how the package opens and closes, how innovative the packaging is, and the colors and textures your users will experience are all part of the equation. Using your packaging to create a thrilling user experience not only gets your users excited about your product, but it also helps to build your brand.

Show Off Your Brand Through Packaging

When it comes to your brand, there are several ways you can highlight it with your packaging. For example, your logo and information about your company need to be present on the packaging. Remember, these items need to be consistent throughout your business, so keep future crowdfunding projects and products in mind when you are designing these elements.

However, there are some things you will want to avoid when developing your brand. Start by keeping things simple. The goal should be to make your brand easy to remember, because, hopefully, you’ll develop many more products and launch many more crowdfunding campaigns.

Extras That Make Your Packaging Enticing

Finally, consider adding a few extra touches to give your packaging an element of surprise. Some companies choose to include stickers or other items to make the packaging stand out. The most important thing to remember is that your users have a certain set of tastes and interests. Any extras you add to your packaging should be consistent with the things those users will find attractive.

Above all, remember that your packaging should complement the product inside. If your product is a kid-friendly device, the packaging should reflect that image. High-end or luxury items should also have high-end packaging. Don’t be afraid to go bold with your design and color scheme, but learn to recognize when a simple approach is best. Know your product and your demographic, and you will be well on your way to developing packaging that smashes the competition.

With any product and especially with a Kickstarter product, packaging is key. Keep these tips in mind to ensure your product is successful and your campaign gains the traction you need. To learn even more about starting a Kickstarter campaign, request a quote today!

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