You did it. The ultimate success. Backers everywhere have become a part of your journey, your mission, and your dream to help bring your idea into the world.
A successful crowdfunding campaign feels like a win-win situation in which both you and your backers feel an amazingly strong and satisfying sense of success. This is what makes crowdfunding magical. We feel as though we have won and success is assured.
But when the dust has settled and you have moved to producing and delivering a product for your backers how do you continue to grow your business and widen your consumer base? Moving your business to ecommerce is often a logical answer.
Moving your sales from a crowdfunding platform to an actual ecommerce site isn’t hard, it just takes some planning.
There are a variety of ecommerce platforms such as WordPress, Bigcommerce, Shopify, Weebly and Wix that you can pay a small monthly fee for and get a customizable site to take new orders.
After running a successful crowdfunding campaign, you should have a pretty good idea of your branding and how you’ll want your website to look. The look and feel of a website, as well as the ease of navigation, can often have a huge impact on how often your visitors will purchase from your site. A lot of sites, like Shopify, Wix and Weebly, have templates that you can customize to fit your brand and are also great for mobile users. Most of the time, this option can be a lot cheaper than hiring a designer to create your site. Plus, it’ll be easier to customize your site the way you want it, when you want it. A few important qualities to keep in mind for your site are making sure it’s easy for your visitors to find out how to contact you, what products you’re offering, FAQs and providing them with an easy checkout process.
Remember to think about the logistics. How many different products do you offer and how are you going to manage the inventory? If you offer fifty different products versus one, try and see if there is an automatic or programmable way to get products on and off your site or to manage the numbers. If the ecommerce platform you chose already does that, problem solved! As long as you keep your visitors in the loop, stay transparent and deliver your product in a timely manner, you should be able to easily manage your new ecommerce site.
It’s always good to send out an update to your backers that lets them know where they’ll be able to buy your products after the campaign. Kickstarter spotlight will allow you to customize certain aspects of your campaign page after your project has ended, as well as redirect potential backers to your new site. On the other hand, Indiegogo and InDemand projects let you change your page indefinitely so you’ll always be able to make changes. Never assume that people will be able to find your site – lead them there.
You wouldn’t shut down sales for your company just because you made a huge profit one year. For this reason, you don’t want to halt important initiatives, such as public relations, social media management and SEO, that help make your business as great as it is. Once you’ve made a name for yourself in the media and the industry, it will be easier to gain press coverage if you have real news, as journalists will already be familiar with your product or initial campaign. If you have a new breakthrough with your product or the release of a new product, make sure to let the media know and/or send out a press release. By doing this, you continue to get your name out to the public and hopefully drive traffic to your page and increase sales.
In terms of a marketing team, work on developing a budget for additional team members and advertising. Plan wisely so that you can take advantage of paid advertising on Facebook and other websites, as well as appoint someone to take over your public relations activities. Keep the ads flowing for your product the same way you see Nike ads on Facebook. Use them to let consumers know about new products, additional features or sales. You can also utilize backer updates from your old campaign page to send out news as well. Your original backers are useful in the sense that you can turn these funders into a community of early adopters and supporters. Engage with them on a consistent basis (but not too much to be spammy) and let them be the first to know about new products, or even try offering them things like exclusive stickers or t-shirts if you have the budget for it. Marketing to the early adopters of your project is one of the best ways to utilize your marketing efforts and see results in the long haul.
If these next steps after a crowdfunding campaign seem intimidating, or even if you have a new business that you would like to launch and market online through ecommerce, feel free to get in touch with us at http://commandpartners.com/contact for more information about how Command Partners can help your business find online success.