Wallets are a proven favorite on the crowdfunding scene for two reasons:
- A) Just about everyone carries a wallet
- B) Everyone has a complaint about their current wallet
When designing a wallet, it is all about the small details. Usually, you can’t solve every problem; what one person thinks is genius, another might think is pointless- but that comes with just about any campaign.
Wallets are usually seen as the stepping point for many entrepreneurs because they are simple to understand, design and create. Also, usually people know what problems current wallets have from first-hand experience. One Kickstarter blog even says, “It’s not that wallets are easy to create. But they’re approachable.” He continues, “That makes them one step closer on a path that could lead creators just about anywhere.”
The Basics of Hosting a Successful Wallet Campaign
Know What Makes Your Wallet Different
When starting a crowdfunding campaign for your wallet, be sure you are aware of what exactly makes yours different from the rest. Maybe it is a couple millimeters thinner, has an included charger that can juice a phone 2x faster or it could simply be that yours is made of brown leather instead of black. The key is to make sure people know your project is not just another wallet on another crowdfunding site.
Once you have that down, it is important to set up a landing page to collect email address from people who are interested in your wallet. These email addresses are vital to every crowdfunding campaign because you can alert potential backers when the campaign is live. These emails can be collected from social media and advertisements enticing people to sign up with contests and giveaways. Click here to connect with us to learn more about how we can help you succeed at this crucial step.
Public relations takes a lot of time and effort, but in the end, press can make or break your campaign’s success. Journalists like to have established relationships with PR professionals and companies because they get hundreds of pitches every day. Luckily, wallets get coverage in a lot of publications all over the board such as men’s interest, gear, gift guides and gadget-focused publications.
If PR really isn’t your thing, learn more about how we can help.
Product Video & Graphics
A crowdfunding video is the first thing potential backers see when they come to your campaign page. It is vital to include what makes your wallet different as well as action shots. Action shots can include someone putting money into the wallet, comparing the size to another wallet or a smartphone, lifestyle shots and more. Also, the video should be no longer than 2-3 minutes and should keep the viewer engaged with quick moving shots of your wallet.
Similar to the campaign video, there should be tons of graphics that catch the eye throughout the page. Every section of the campaign page should include a graphic header, such as wallet features, specs, rewards and a timeline for your wallet’s creation. Below each header, there needs to be easy to understand graphics that go into even more detail, such as explaining use cases with icons, the measurements of the wallet, how fast your smart wallet can charge an iPhone, etc. Another good way to catch a potential backer’s eye is to design a GIF that shows how the wallet works and what features it has that make it different.
Now, thinking of different video sequences, storylines and creating a script can be difficult, and not everyone has the knack for graphic design, so if you have any questions or need some help, contact us.
Social Media and Advertising
It is no secret that social media is a vital part of our lives. Creating a social media page on Facebook and Twitter will help your community grow and will also allow you to engage with your potential backers, give updates on the campaign and advertise to a target demographic through social media. It is important to post on all of your social media platforms just about every day and respond to your followers that comment to keep them engaged.
When creating social media ads, just like graphics, it is important to make sure they are visually appealing. You can use your campaign video and various compelling images to target an audience that would be interested in your wallet (you can choose an age range, demographic, people that like wallets, etc). Also, know your budget, as it is very easy to go over if one is not established and monitored.
Handling all of this can be time-consuming and confusing, there really is an art to it! So, if you are thinking you may need some assistance, be sure to get in touch with us.
Ready for the Adventure?
There are many different steps to take to make sure your wallet campaign is successful. It takes time, a lot of effort and thinking outside the box to stand out from the crowd.