Enventys Partners’ Top Product Launch, Crowdfunding and Marketing Blogs of 2017

2017 was a great year at Enventys Partners! Before we get too far into 2018, take some time to read through our top blog posts of 2017. We hope you learn something new to carry with you into the next year!

1. Six Crowdfunding Conferences You Shouldn’t Miss This Year

Crowdfunding, whether peer-to-peer crowdfunding or equity crowdfunding, has continued to grow over the past year, and is now considered a viable method for raising funds by more and more entrepreneurs and business owners.

As this industry has grown, so has the wealth of information and insight surrounding it. To that effect, many crowdfunding conferences have popped up in recent years. These conferences have provided fantastic places to meet industry influencers, network with experts and gain a wealth of knowledge pertaining to raising money through crowdfunding.

Whether you are an investor, crowdfunding marketer or project creator, it is important to stay smart on changes in the crowdfunding industry. Here are some of the top crowdfunding conferences that happened in 2017; most, if not all, will take place in 2018 as well.

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2. How to add GIFs to an Indiegogo Page

If you’ve ever created an Indiegogo campaign, one issue that you’ve likely experienced is the inability to upload a GIF to your campaign page. Appealing visuals are one of the most – if not the most – important parts of your campaign. Showing your product in use is an incredibly valuable asset, and GIFs are one of the best ways to do this.

So, how can you get around this and add GIFs to your page? Let’s break it down – and help take your campaign page to the next level.

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3. How to Pitch Your Product to the Sharks on Shark Tank

ABC’s Shark Tank can be a great opportunity for companies selling a physical good that need extra capital. We’ve seen this happen for two former clients: Coolbox and RinseKit.

Wondering how you can get your product in front of the Sharks like these two companies and many others? We’ve put together a guide to help you get started.

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4. Top Indiegogo Projects of 2017 – So Far

In the first half of 2017, we saw many crowdfunding creators launch innovative new products and begin to bring them to life by raising funds on Kickstarter and Indiegogo.

At the beginning of July, we highlighted five projects that have raised the most money on Kickstarter so far this year, and a few weeks later, we gave Indiegogo projects the same treatment.

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5. Top Tech and Design Kickstarter Products in the First Half of 2017

In the first six months of 2017, many tech and design concepts launched on Kickstarter and raised enough money to enable the project creators to bring their products to the consumer market. Out of those, a handful have been phenomenal successes. Here are a few of the tech and design products that outperformed all the rest in the beginning of the year.

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6. How to Effectively Pitch via Twitter

Social media is one of the biggest communication platforms today, so why not take advantage of it for business? Most people have their social media accounts linked to their smartphones and check them even more than they check their emails. This is exactly why social media marketing, or pitching via Twitter, can be more effective than the traditional e-mail pitch. Here are a few things to remember when you begin to pitch.

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7. Prototyping and Types of Prototypes

For many product creators, designers and developers, one of the best parts of making a brand new product is the prototyping process. They get to hold ever-more-refined versions of their own creation in their hands, tweaking and molding and making corrections and adding features and functionality as they go. Their goal is for every prototype to be better than the last, and to eventually end up with one that will convince buyers to open their wallets.

But many are unfamiliar with the journey to that point. There are many types of prototypes, each of which serves a unique purpose, and some of which are optimal for certain product types. Here are just a few you may encounter when you work with Enventys Partners to refine your new product.

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8. How Much Does it Cost to Patent an Idea?

The notion of protecting an idea has been part of American industry since 1790 when Samuel Hopkins received the first patent for his potash-processing apparatus. Eight million patents later, the system for protecting an idea, product or process continues to attract individual and corporate inventors, many of whom are unaware of the costs involved in pursuing a patent. At Enventys Partners, we help inventors establish an appropriate budget for their patent process, then walk with them through the design, development, funding and marketing of the idea or product.

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9. Your Kickstarter Campaign is Coming to an End, Where Do You Go Next?

The crowdfunding campaign you’ve spent countless hours on (along with some blood, sweat and tears) is coming to an end, but you don’t want all of your hard work to stop there. You need to know where to go next. There are several directions you can go after a successful crowdfunding campaign. Some of the most popular platforms among post-crowdfunding campaign creators are Indiegogoo InDemand and Amazon Launchpad, while others choose to launch their own ecommerce site. To help you make the decision that’s right for you, we took a look at these three options in more detail.

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10. Kickstarter Live Best Practices

Kickstarter Live allows Kickstarter project creators to livestream video directly on their Kickstarter Campaign page to better engage with their backer community. This functionality was released in November 2016 and since then we’ve had numerous clients take advantage of Kickstarter Live for their campaign. Here’s how to make the most of it!

Read more.

We’re excited to see what 2018 has in store! If you are interested in learning more about any of these topics or would like to chat about how we can help you launch a new product, request a quote today.

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