As industries continue to change, it’s imperative that crowdfunding organizations have a media kit readily available for journalists, advertisers and sometimes even investors. Often referred to as a press kit or a media kit, you should always include a variety of assets demonstrating the success, favorability and uniqueness of your company and/or crowdfunding product. I’ve gathered a list of materials you should consider including in your media kit before you begin pitching to journalists or potential investors:
The introduction should always be at the beginning of your media kit. This section is where you provide information on you and your company. For small business owners, you might want to include a small blurb on what inspired you to start your business. However, the introduction should always include background information on the company and its key players, a mission statement and a little about what the company does.
Now that you’ve introduced yourself and your company, it’s time to dive into what your company has to offer. This section provides readers with detailed information on your product or service. If you have stats readily available for public viewing, you can include these here as well. Be sure to include price point, range of services/types of products (especially if you’re running a crowdfunding campaign) and a list of highlighted features that make you stand out among the competition.
Benefit the Reader
You might be wondering how this portion of the media kit differs from the section above. After creating media kits for a variety of crowdfunding clients, I’ve noticed that use-cases are favored among potential backers and journalists. What makes your product different from the others on the market? Provide a few examples of why your product is unique and how it can benefit the reader.
This is one of the most important parts of a media kit. Be sure to include product and lifestyle shots in your media kit. Most organizations offer readers and journalists digital media kits, so be sure to include hi-res images and your logo in case a journalist wants to feature you!
If available, samples are a great addition to any media kit (and are almost always well-received!). Color swatches are also beneficial in showing readers what styles, patterns or colors your product is available in. If you only have a prototype or are unable to ship samples, be sure to include detailed product shots and any product measurements to give the reader a better idea of what your final product will look like.
Always include contact information at the end of your media kit. The press contact information should include, at the very least, a name, an email address and a phone number. If you have a FAQ section on your company’s website, you might want to direct readers to that page as well.
Media kits can be presented in a variety of ways. Whether you opt for a digital media kit, a physical media kit or a visual media presentation, it’s important that your media kit be updated regularly. If you’re thinking about running a crowdfunding campaign and would like assistance with creative materials like media kits, contact us at Command Partners. Our public relations team creates compelling and shareable content with audiences in a range of industries.
Our team of communications specialists work hard at maintaining relationships with journalists in prominent outlets, including Mashable, TechCrunch, Tech Insider, Wall Street Journal, Forbes, Fast Company, Inc. and The New York Times. For more information on how we can help you develop a comprehensive media strategy for your crowdfunding campaign, visit www.commandpartners.com.