I have worked with countless entrepreneurs over the past few years. Their businesses varied from pharmacies and boutique shops to restaurants and start-up consulting firms. Working one-on-one with entrepreneurs had a tremendous influence on my work ethic as a public relations practitioner.
No matter what their business entailed or what they needed assistance with, I noticed every single one of my clients had a true entrepreneurial spirit. I began working towards shaping my own professional work ethic to capture that same energy and passion and have it reflect in my work. Here are five traits of an entrepreneurial mindset:
- Clear Communication
It may sound like common sense, but my most successful clients knew their business inside and out and could relay important information to a variety of audiences. Whether they were requesting a bank loan or pitching their business to media contacts for coverage, these entrepreneurs possessed the ability to eloquently explain every detail of their business and clearly state their purpose.
- Strong Work Ethic
True entrepreneurs don’t believe in set work days. There is no such thing as a 9 a.m. to 5 p.m. job only five days per week. Successful entrepreneurs work all hours of the day and night. I’ve received emails from clients both late at night and early in the morning proposing new outreach ideas, or asking questions they were stressing over. In turn, their determination proved how serious they were in ensuring their business was successful.
- Effective Branding
Why should anyone support your business if you don’t believe in it yourself? Great entrepreneurs have the ability to properly brand their business and, in turn, themselves. Believing in your product will reflect in your pitches and presentations. When entrepreneurs properly brand their business, they evoke confidence and assure potential backers, consumers and the media that they’re worth the time and investment.
- Thinking Long-Term
Entrepreneurs tend to think less short-term and focus more on the end goal. They also accept that very rarely does everything go as planned. Never let obstacles deter you! Thinking long-term motivates you to work hard and think critically about the steps needed to achieve your overall goal.
- Importance of Networking
I can’t stress this point enough. My clients always knew of at least one person who could help promote their business in one way or another. Conversely, I almost always had a professional contact ready to assist them, whether it be a banker, local economic development leader or a media contact. Networking allows for countless opportunities regardless of what stage your business is in. Take advantage of local workshops or seminars related to your business, join LinkedIn and don’t be afraid to cold call people within your industry.
At the end of the day, entrepreneurs thrive on their constant hunger for success. Try to learn from the entrepreneurial mindset and see how it can positively influence your work.