Enventys Partners came out of the merger of two Charlotte, NC companies at the top of their respective industries: Enventys, a leading product development agency, and Command Partners, the world’s top crowdfunding marketing agency. Together, the two form an even stronger force for developing and launching successful products, brands and companies.
As a vertically-integrated product development and marketing agency, we are able to provide product development services, that take you from napkin sketch to production, as well as digital marketing expertise to bring innovative products to market. This makes us a one-stop solution for all of your go-to-market needs.
Read on to see how we’ve gotten to where we are today, to get a better understanding of who we are and to see how we can take your company or product to the next level.
Enventys: The Company That Launched A Dozen More Companies
The story of Enventys begins in January 2001. Prolific inventor Louis Foreman recognized a hole in the industry, a lack of an integrated approach to product design and development. Enventys was formed to offer clients all the necessary services to develop products under one roof, so that inventors wouldn’t have to choose from and coordinate with multiple vendors.
Enventys was created to offer for-hire services and work with businesses and independent inventors to design, source and market new inventions and products. Product development can be expensive and complicated, but Enventys streamlines this effort for those who have the financial means to develop an idea into a physical product that one can license or manufacture and sell.
By 2005, the leadership team at Enventys had noticed that people often had ideas for new products, but weren’t sure what to do next. Everyday Edisons was born from this realization. Everyday Edisons is a public television series dedicated to educating viewers about the complexities of the product development process and to provide a forum for inventors to submit their ideas to a trustworthy resource. The series follows the development process of inventions and the parallel stories of the people that invented them as their original ideas evolve into market-ready products.
Everyday Edisons has won both Telly and Emmy Awards, is available on PBS stations across the U.S., is licensed in 60 countries around the world and is available online at www.hulu.com/everyday-edisons.
In February 2007, Enventys acquired Inventors Digest. Inventors Digest is the only trade magazine dedicated to the invention industry. Each month features news and insights that study the intersection of business and innovation. For more than three decades, readers have been able to dive into the insights and informative stories of those inventors who have gone before them.
In 2008, Enventys launched an entirely new company: EdisonNation.com. The success of Everyday Edisons highlighted an opportunity for everyday people with great ideas and for companies in need of great ideas. Edison Nation launched as the first innovation platform and online community to help get product ideas out of people’s heads and onto retail shelves. Since 2008, Edison Nation has gone on to launch Edison Nation Medical and Edison Nation ASOTV.
Command Partners: The Digital Marketing Agency That Became a Crowdfunding Giant
In 2010, Roy Morejon founded Command Partners. The company began as a full-service digital marketing agency serving Charlotte, NC and beyond with a core focus on public relations, search engine optimization and social media.
In 2012, Rowdy Robot, a creative technology team based out of Lehi, UT, reached out to Command Partners in search of PR help for their Kickstarter project for the tōd Smart Beacon. Command Partners was able to get the project placement in publications such as Mashable, Engadget, Geeky Gadgets and MyLovelyMac, and also doubled the project’s funding in the final two weeks. Suddenly, a new frontier became evident; the leadership team recognized a gap for those crowdfunding new products and began actively seeking these projects to work with, quickly becoming the top crowdfunding marketing agency in the world.
In 2013, Command Partners became a Google Partner and a Bing Partner. Agencies who are Google and Bing Partners receive additional resources, training and support to help advertisers find greater success online. Benefits for Google Partners include access to free product exams and certifications, training events, promotional offers and rewards, professional networking and other tools. Benefits for Bing Partners include insights, collateral and other sales support, as well as collaborative ideation and strategy with Bing Ads and industry leaders.
In 2014, Command Partners worked with Bunch O Balloons, the 7th most-backed campaign of the year. This campaign was notable because, in addition to raising nearly $1 million, it was the first active crowdfunding campaign to ever be featured on national television, as Command Partners was able to line up appearances on Today and Good Morning America.
In 2015, Laura Wagner, founder of Digitzs, hired Command Partners for an equity crowdfunding campaign. Wagner understood the unique challenges that any crowdfunding project entails, regardless of whether it’s rewards-based or equity, so she sought the expertise of the team at Command Partners.
Command Partners and Wagner teamed up far in advance of the launch of Digitzs’ initial equity raise. The goal was twofold- Digitzs needed to garner support from investors, while also gaining name recognition to prove market viability. While working with Command Partners, Digitzs exceeded their investment goal and went on to raise over $7M.
In 2015, Command Partners acquired the Art of the Kickstart podcast. Founded by Matt Ward in 2014, Art of the Kickstart has interviewed more than 150 crowdfunders. Many successful leaders in business, marketing and entrepreneurship have also been guests on the podcast, such as Seth Godin and Neil Patel. In addition to the podcast, the Art of the Kickstart acquisition included a blog, crowdfunding mini-course and a crowdfunding 101 course to walk inventors through an entire crowdfunding campaign.
Command Partners redesigned the website and expanded the blog with even more content for crowdfunders, including re-launching the crowdfunding 101 course to include everything someone planning a crowdfunding campaign needs to know.
In 2016, Command Partners + Enventys Merged
Both companies cater to helping entrepreneurs and startups locally and globally; Command Partners focuses on digital marketing for burgeoning companies using crowdfunding, and Enventys’ expertise is in product design, engineering, manufacturing and fulfillment.
The merging of Command Partners and Enventys and formation of Enventys Partners allowed them to better serve their clients, but even more so, it added a level of trust and transparency in the crowdfunding space. At a time when headlines are regularly made about funded projects, like the Coolest Cooler failing to fulfill rewards to backers in a timely manner, Enventys and Command Partners present a proven track record of product design, fulfillment, manufacturing, marketing and sales that is a much-needed change of pace in the industry. The expertise of both teams acts as a guarantee that products will ship on time and meet and exceed the expectations of early adopters.
This partnership meant both companies could offer turnkey solutions for new products, providing the following services, among others: marketing research, industrial design, engineering, prototyping, commercialization strategy, software and app development, branding, video production, digital marketing, public relations, search engine marketing, web development, lead generation and more.