Case Study
ZeroT: 3-Mode Hat for Hair Growth & Healthy Scalp
The Background
The team at ZeroT needed assistance funding their 3-mode hat that promoted hair growth and a healthy scalp. After hearing about our advertising expertise in the crowdfunding industry, the client sought us to increase their backer base and startup capital. For a funding goal of $5,000, our team was tasked with driving qualified traffic to their Indiegogo page through Facebook, YouTube and Google ads.
Enventys Partners was tasked with driving qualified traffic to ZeroT’s Indiegogo page through Facebook, YouTube and Google ads.
Our Approach
Using our best practices, creatives and internal lists, Enventys Partners ran various advertising campaigns on YouTube, Google and Facebook to lead relevant users to ZeroT’s crowdfunding page.
On Facebook, our team deployed three types of ad campaigns using a variety of still images and custom audiences. First, we ran live advertising which are ads driving Facebook traffic directly to ZeroT’s campaign page. At the same time, Enventys Partners also initiated secret perks campaigns that directed interested users straight to ZeroT’s secret perk, a lower-priced reward. Towards the end of the campaign, our team deployed ending soon ads which emphasized in the copy that the campaign was closing soon.
The Results
By the time the campaign finished, ZeroT raised $104,909, 2098% of the original funding goal! Additionally, our team maintained a ROAS of 3.91 throughout ZeroT’s campaign.
Enventys Partners Attributed
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