Chili Technology and Kryo
What’s Cooler Than Sleep?
Through the use of SEO, content marketing, social media management, email marketing, PPC, Facebook advertising and a complete website redesign, we created strategies and campaigns that brought Chili Technology a 150% increase in revenue during the first half of 2017.
Digital Marketing Reboot
Success like that doesn’t just come from uploading information on the internet and hoping it works out. During our time with Chili Technology, our team worked collectively and tirelessly to strategize and create holistic campaigns that led to this massive influx in ecommerce sales. Here are just a few ways in which we helped them succeed:
We Redesigned Their Website
Through our efforts in SEO and PPC campaigns we were able to increase total visitors to the site by 724%. Capitalizing on key promotions and utilizing customer data, our team was able to boost total orders by 46%, increase average order value by 53% and increase conversion rates by 52%.
We Cranked Up Sleep Week
During Sleep Week 2017 we ran daily newsletters to increase customer engagement as well as brought in a physician who specializes in sleep to write a guest blog post. The efforts during our Sleep Week campaign resulted in a total revenue increase of 450% year over year.
We Honored Their Ten-Year Anniversary
With our success from the two campaigns above, we knew the impact and anniversary sale would have. For each week in August of 2017, we ran individual campaigns that offered a variety of specials and promotions. Through our efforts in PPC, Social, SEO and email, we earned a 179% increase in sales during our August anniversary campaign.
We Celebrated Black Friday in July
During what is normally a slower sales timeframe, we launched a Black Friday in July sale. For the week leading into our campaign we engaged our customers through social media and email marketing to ensure no customer would be left out. Our one-day-only sale netted a 1,266% increase in sales year over year.
Increased sales. Decreased costs.
Inspired by their work with mattress companies and their family connection to the inventor of the waterbed, Todd and Tara Youngblood started Chili Technology in 2007 to bring more advanced temperature-regulation technology to mattresses for those with temperature-related sleep problems. In 2015, they came to Enventys Partners looking for help to take their company to the next level and meet their digital marketing and ecommerce goals.
By capitalizing on Facebook Ads and seasonal trends, our efforts resulted in an additional 185% in monthly revenue for Nectar and was responsible for over 50% of all sales, resulting in a 250% ROI.
Increase in Site Visitors
Increase in Conversion Rate
Chili Technology / Kryo
“They adapt their plans based on what works for our business.”
Todd Youngblood, Founder – Chili Technology
Want to see more?
We’ve launched hundreds of products, and we go above and beyond to ensure you end up with a product that fits your vision and hits your sales goals.
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Whether you need an all-encompassing strategy or assistance with a single service, we provide value for your new product launch. We offer crowdfunding, product development and digital marketing services, all under one roof.
Ready, Set, Launch
We truly shine when a client utilizes all three of our primary service offerings. Having one place to develop, launch and market your consumer product concept helps leverage efforts, reduce costs and simplify the process.