REINVENTING THE DUFFLE BAG FOR EVERYDAY ADVENTURES


When setting out to create the Cabin Duffle, college student Ben Cunha first had the idea to design the bag as a representation of the incredible place that him and his team were from, the Pacific Northwest – constantly reminding them of home no matter where their travels took them. However, Ben needed a bag that would allow people to travel more and travel better. Ben and his team finally came up with a design that maximized ease and efficiency for anyone who used the duffle. For travelers and adventurers, this meant less time spent digging around to find something and more time exploring.

Approach

SIMPLICITY MEETS SUCCESS


Cabin Co. came to Enventys Partners in the middle of their Kickstarter campaign with a little over $15,000 in funding and a goal of $8,000. Once onboarded, the paid advertising team and public relations team got to work.

cabin kicktraq

The paid advertising team tested out multiple audiences by driving traffic to the Kickstarter campaign, while the public relations team drafted a press release to announce that the campaign had fully funded. The PR team reached out to their contacts at men’s outlets and travel outlets that were likely to cover the campaign.

Results

GREAT PRESS COVERAGE SPIKES SALES


Enventys Partners secured media coverage for the Cabin Duffle in The Coolector, InsideHook, InfiniteLegroom, Man of Many and more. The significant spike in the Kicktraq graph above came when Cabin Bag was featured in InsideHook. The paid advertising team used the momentum of the PR hit by driving traffic to the article using InsideHook’s quotes in their ads. They also targeted fans of InsideHook and drove them directly to the campaign page. Enventys Partners gained valuable insight from press hits, which, in turn, helped make Facebook ads more effective. Additionally, Enventys Partners found that using quotes from press hits, while driving traffic to the best converting articles, can continue the momentum from the biggest PR wins.

Working together to make the Cabin name known, both the Enventys Partners paid advertising team and public relations team were able to double their funding from over $15,000 to over $30,000.