Ready, Set, SELL This Holiday Season
Holiday sales are critical to the health of any business. The National Retail Foundation is forecasting that retail sales will increase between 3.8% – 4.4% in 2019. That’s more than $3.8 trillion*. Are you ready to take your piece of that pie? Enventys Partners’ ecommerce marketing team can get you there.
Results-Driven Ecommerce Marketing for the Holiday Season
Black Friday, Cyber Monday and the holiday shopping season may only last a few weeks, but that doesn’t mean that’s the only time you should be concerned with your holiday marketing plan. Preparing for the holidays as an ecommerce business requires months of strategizing, planning and execution to make sure you’re making the most of every single sale and finishing the year strong.
Online Holiday Marketing at a Glance
57% of this year’s holiday dollars will go through online channels.*
The average consumer budgets $1,007 to spend on gifts, other holiday purchases and non-gift purchases for themselves and their families.
65% of consumers’ holiday purchases were influenced by sales and promotions.
This is our favorite time of year
in more ways than one.
We understand the importance of being prepared for the holiday season and we know exactly what to do to bring our clients the results they’re looking for.
Just take a look at what we’ve been able to accomplish during the holidays:
A 671% Revenue Increase
Our paid media efforts contributed to 39% of Outbound Lighting’s total revenue during a five-month period leading up to the holidays. Our Facebook Advertising specialists increased revenue by 130% within the first six weeks of engagement, and grew revenue by 671% during Q3 and Q4 of last year.
Revenue Attributed to Paid Media
Revenue Increase in First Six Weeks of Ads
Total Revenue Growth Between August and November
Shape Flexer Sun Hats
A 108.75% Conversion Rate Increase
Our team spent the summer focusing on testing messaging, setting up automated emails and creating a downloadable content piece in order to capture emails from qualified, interested leads that could later be retargeted. All of these efforts culminated to result in Shape Flexer’s astounding holiday success. That’s right, we increased sales for sun hats during the winter.
Increase in Sales in November
Total Online Revenue Attributed to Facebook Ads
Overall Increased Conversion Rate
Orboot by PlayShifu
A 211.42% Return on Ad Spend
PlayShifu began their partnership with our ecommerce team right before Black Friday and the holiday season. Due to the fact that they were fresh off of a crowdfunding campaign, our team used the data from their Kickstarter campaign and focused on retargeting and creating lookalike audiences to drive high-quality traffic to their website and Amazon listing. As a result, we were able to provide a 211.42% ROI on all products during the holiday season.
Amazon Listing Impressions
Website Impressions from Campaign
ROI on All Products
Sure, all this data sounds great, but how will we actually get these results for your company? We’ve developed a proven process for Facebook Advertising that increases conversion rates and maximizes your bottom line.
Onboarding and Discovery
During this time, our team gets to know you and your goals as we collect assets, run initial audits and identify your risks and challenges.
In this phase of our process, we take time to analyze audits, evaluate past marketing efforts and strategize across all disciplines so we can set meaningful KPIs and build holistic ecommerce marketing campaigns that are designed to achieve your business goals.
We don’t just talk the talk, we walk the walk. Once we’ve established the most appropriate digital marketing strategies for ecommerce, we are focused, organized and diligent when it comes to executing the best plan for you.
Reviewing and Planning
Our work doesn’t stop once we put our strategies into motion, we work constantly to ensure your ecommerce marketing strategies are successful. Whether we’re providing monthly reports, conducting our routine strategy reassessments or setting new benchmarks, our finger is constantly on the pulse of your ecommerce business’ performance.
We Only Have Five Spots Available For The Remainder Of The Year!
This is our favorite time of year for more reasons than one. If you’re looking to enhance your holiday marketing strategy, we’re the experts! Contact us today to see how we can best work together and reserve your spot.