Should You Market Test Before Launching a Product?

Should You Market Test Before Launching a Product?

To market test, or not to market test? That is the question. No one is questioning whether it’s important to gain market validation before hitting launch on your campaign. The question is how do you do it, and what exactly can you expect to learn? The answers aren’t as clear-cut as you might think.

Celebrating Success: NatureDry LOFT

Celebrating Success: NatureDry LOFT

In this series, “Celebrating Success,” we’re speaking with innovators and entrepreneurs who walked the journey of taking a product from idea to reality. Today, we’re speaking with James Kelly, co-founder of Woolly Clothing Company. In 2021, the NatureDry LOFT campaign raised $336,573.

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