To market test, or not to market test? That is the question. No one is questioning whether it’s important to gain market validation before hitting launch on your campaign. The question is how do you do it, and what exactly can you expect to learn? The answers aren’t as clear-cut as you might think.
In this series, “Celebrating Success,” we’re speaking with innovators and entrepreneurs who walked the journey of taking a product from idea to reality. Today, we’re speaking with James Kelly, co-founder of Woolly Clothing Company. In 2021, the NatureDry LOFT campaign raised $336,573.
Launching a product, whether on Kickstarter or Indiegogo, requires capturing your target audience, but how do you know if your Facebook advertising returns are on par with your competitors? Enventys Partners looked at our industry data from 2020 to 2021 to tell you how crowdfunding campaigns are succeeding and what’s making them rise to the top.
Crowdfunding has changed over the past few years, and it’s harder than ever to compete in the space without a little extra help. Should you decide to partner with an agency, here’s what you should consider when shopping around.
“I think the most rewarding aspect is that the apparel that I’ve developed through Kinflyte is helping women and different people who are in need of more support.”