With the holiday shopping season fast approaching, as a business owner, you may have started strategizing about the best way to access the “buyer brain” this year. It’s no secret that this time of year is crucial to companies’ bottom lines, especially in the retail and ecommerce world, as shoppers are prepared to spend in the coming months, with the typical shopper spending $1,007 on average during the holiday season. In fact, the National Retail Foundation (NRF) is forecasting that retail sales in 2019 will increase between 3.8 percent and 4.4 percent compared to last year and reach more than $3.8 trillion.
One of the more elusive accomplishments when it comes to selling on Amazon revolves around earning repeat customers. From understanding how to attract recurring customers, to accurately measuring the efficacy of your Amazon marketing efforts, attracting these high-quality customers is an aspect of selling on Amazon that is still shrouded in mystery for a few reasons.
In addition to influencing your bottom line from a customer retention and repeat customer standpoint, your packaging can also directly financially influence your bottom line. When creating your packaging, you also need to understand FBA fees if you’re not shipping your Amazon products on your own. The size of your packaging and product could influence if you’re paying $1 or $3 for Amazon to store your product. In this example, a savings of $2 per product could vastly help or hurt your profit margins.
Adding high-quality photos and videos to your Amazon is critical to successful sales. However, there is a right and wrong way to add this type of content to your listing.
Once your successful crowdfunding project comes to an end, there are a variety of avenues you can take to grow your business.
Selling on Amazon is not a “set it and forget it” type of platform. It requires a thoughtful strategy and daily management.
If you’ve added a new listing to Amazon, you’re probably ready to hit the ground running, but there are a few things you should do or plan on doing to create a strong foundation for the future of your listing. To start, the two things you should be concerned about are protecting your brand and executing initiatives that will build your brand and increase sales.
Building a listing on Amazon is one thing, but becoming successful on Amazon is an entirely different ballgame. At the end of the day, the higher your profile ranks, the greater chance you have of getting your product in front of your ideal customers. One way to improve your product listing’s rank is through positive product reviews and seller feedback ratings.
With more than 562 million products as of January 2018, cutting through the noise on Amazon and getting in front of the right people is critical if you want to sell your product and make money. A key part of this is making sure all your Amazon listings have an optimized product description.
Today, 55% of marketers admit to being unsure of how content marketing fits into their overall business plan or what a successful strategy looks like, and only 21% of B2B and 23% of B2C marketers believe that their content marketing programs are successful at tracking a return on investment (ROI). We’re here to help you better understand what a successful content marketing plan looks like and how to measure your content marketing’s ROI if you’re a startup.